What's included

• Brand Strategy Document

  A detailed document outlining the brand’s mission, vision, values, target audience, and positioning.

• Logo Design

  A finalized logo in various formats and versions. Includes full-color, black and white, and logo variations (e.g., horizontal, vertical, icon-only). Provided in file formats like AI, EPS, PNG, JPG, and PDF.

• Color Palette

  Includes primary and secondary colors with corresponding HEX, RGB, and CMYK codes, ensuring consistency across all brand materials.

• Typography

  Includes selected typefaces for headers, body text, and any special use cases. Guidelines will specify font sizes, weights, and styles for different applications.

• Brand Style Guide

  A document that includes the logo usage guidelines, color palette, typography, imagery style, tone of voice, and examples of application. This ensures brand consistency across all platforms and mediums

• Visual Assets

  A set of visual elements such as icons, patterns, and textures. These assets will be designed to complement the brand’s identity and can be used across various marketing materials.

• Brand Application Examples

  Mockups showing the brand identity in real-world scenarios. Visual examples of the brand applied to different contexts, such as signage, uniforms, product labels, and more.