Brand Roots 🌱

Pro

Cait Pearl

Contact for pricing

About this service

Summary

Lay the foundation for a brand that stands for something.
A strong brand starts with a clear purpose and a distinct identity. Our Brand Roots package helps you define who you are, what you stand for, and how you communicate it—ensuring your brand is both authentic and impactful.

Process

Building a brand with purpose, from the ground up.
1. Discovery
We start by getting to know your business - its purpose, values, and long-term vision. Through research and strategy, we define what makes your brand unique and how it can connect with the right audience in a meaningful way.
2. Strategy & Identity
With a clear foundation in place, we craft your brand story, messaging, and tone of voice - ensuring everything reflects your mission. Then, we bring it to life visually with a distinctive logo, colour palette, typography, and graphic elements that make your brand memorable.
3. Refinement & Brand Guidelines
We fine-tune the details and create a comprehensive brand guide to ensure consistency across all platforms. This document becomes your go-to resource, outlining how to use (and not use) your brand across different mediums.
4. Launch & Rollout
With your new brand in place, we provide the assets you need for a seamless launch - whether that’s social media templates, business cards, internal documents, or marketing materials. Our goal is to set you up with everything you need to confidently share your brand with the world.

What's included

  • ♟ Brand Strategy

    We craft your brand’s story, mission, vision, and tone of voice - establishing a clear message that resonates with your audience.

  • 🎨 Visual Identity

    A unique and cohesive look for your brand, including a custom logo with variations, colour palette, typography, and graphic elements to suit.

  • 📖 Brand Guidelines

    A detailed guide to ensure consistency across all brand touchpoints, outlining how to use (and not use) your new brand.

  • 🚀 Launch Support

    Bringing your brand to life with rollout materials—whether it’s social media graphics, business cards, internal templates, or marketing assets.

Recommendations

(5.0)

Stephen Adeniyi

Freelancer • Feb 10, 2025

Recommended

Cait was great to work with! She communicated clearly, provided quick feedback, and made the project smooth and enjoyable. I’d happily work with her again in the future.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Photoshop

Figma

More services

Digital & Print Design

STARTING AT

$65/hour

hourly rate

Custom Low Carbon Website 🌏

Contact for pricing