Brand Identity Design

Contact for pricing

About this service

Summary

Accelerate your business with your exclusive branding. Attract more customers, beat your competition and establish a brand design that transforms your company into a love brand.

Process

Step 01 – Brand Discovery & Strategy We conduct a discovery session where we uncover deep insights about your business, stakeholders, project-specific goals, benchmarks, your brands character, your target audience, your competition and positioning.
Step 02 – Brand Design Based on your brand strategy I create the design concept and moodboards to translate the strategy into a visual language.
Logo Design I will present you three different logo concepts in application and help you decide on a single direction and refine it.
Brand Style Guide Your logo is just a piece of your new visual identity. For brand consistency I will craft a unique identity and brand manual that contains guidelines for the entire identity system: 
Brand Strategy
Logo Usage and Rules
Brand Colors and Material
Brand Typography and Usage
Photography and Visual Language
Layout and Examples
Voice & Tone Recommendations
Step 03 – Brand Experience
Depending on your strategy and needs I will help you design different touchpoints, like print materials, stationary, webdesign, social media templates, presentations, packaging designs, ...

What's included

  • Brand Discovery

    Your brand strategy is the base. We dive deep into your vision, mission, brand character, competition and target audience. This makes sure we have a solid foundation for the brand design. ☉ Layout Principles & Visual language ☉ Premium Print ☉ Website Design ☉ Social Media

  • Logo Design

    I will design at least three different logos based on your brief and strategy. These will be presented in real life mockups so you get a feeling how they look like in the real world.

  • Typography

    Typography is a powerful tool to evoke emotions. I will create a cohesive typographic system that makes every character an ambassador for your brand.

  • Brand Colors

    You will get detailed explanation how to use your new brand colors consistently across different media – from digital, print and material/paper selection.

  • Photography & Visual Language

    You will get detailed art direction for your brand photography

  • Brand Manual

    Everything will be provided in a brand manual that helps you communicate consistently.

  • Webdesign

    Custom Website Design and Development

  • Print

    Premium Printed Products


Skills and tools

Graphic Designer

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma