The Essence Of Modern Label & Package Design

Starting at

$

450

About this service

Summary

As a brand identity designer specializing in packaging and label design, My role is crucial in shaping how a product is perceived on the shelves and in the hands of consumers. Focus extends beyond just visual aesthetics, encompassing aspects of brand recognition, communication, and consumer experience.

Process

Discovery and Research
Conceptualization and Sketching
Digital Rendering
Structural Design
Graphic Design and Brand Integration
Typography and Information Design
Color Palette and Finish Selection
Mockups and Prototypes
Finalization and Print-Ready Files
Client Collaboration and Approval
Delivery of Final Design Package

FAQs

  • What is brand identity design?

    Brand identity design is the process of creating a visual representation of a brand, encompassing elements such as logos, color palettes, typography, and other visual assets. It aims to establish a unique and recognizable identity that reflects the brand's values and resonates with its target audience.

  • Why is brand identity important?

    A strong brand identity distinguishes a business from its competitors, builds brand recognition, and fosters customer loyalty. It conveys the brand's personality, values, and purpose, creating a memorable and consistent experience for customers.

  • How long does it take to complete a brand identity design project?

    The timeline varies depending on the complexity of the project, client responsiveness, and the number of revisions required. On average, it can take several weeks to a few months to complete a comprehensive brand identity design.

  • What happens if I want changes to the design after it's finalized?

    It's essential to communicate your preferences and provide feedback during the design process to minimize the need for significant changes after finalization.

  • Do I own the rights to the brand identity once the project is completed?

    The ownership rights are typically outlined in the design contract.You will receive full rights to the finalised brand identity, allowing to use and modify the designs as needed for your business.

What's included

  • Graphic Design

    Incorporation of brand logos, colors, and other identity elements.

  • Typography Guidelines

    Recommendations for fonts, sizes, and styles used on the packaging.

  • Label and Information Design

    Design of labels and information panels with product details, instructions, and legal requirements.

  • Mockups and Prototypes

    Digital representations of the packaging design for evaluation and presentation.

  • Final Delivery

    Compilation of all necessary files and documents for the client's use, including editable design files


Duration

1 week

Skills and tools

Graphic Designer
Logo Designer
Packaging Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Figma

Industries

Graphic Design
Brand Marketing
Creative Agency

Work with me