What's included

• Paid Advertising Strategy & Campaign Plan

  A comprehensive paid marketing strategy tailored to the client’s business goals. This document includes target audience analysis, platform selection (Google Ads, Meta Ads, LinkedIn, etc.), budget allocation, bidding strategies, ad formats, and key performance indicators (KPIs). Format: PDF or Google Docs Revisions: Up to 2 revisions Delivery: Within 5 business days

• Campaign Setup & Optimization

  End-to-end setup of paid ad campaigns on selected platforms (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.), including audience targeting, keyword selection, conversion tracking, and budget management. Ongoing performance monitoring and adjustments for the first 30 days to optimize results. Format: Live campaign setup with access provided to the client Revisions: Ongoing optimizations for 30 days Delivery: Initial setup within 3-5 business days, followed by continuous optimization

• Performance Reporting & Insights

  In-depth reports detailing campaign performance, key metrics (CTR, CPC, ROAS, conversions), audience insights, and actionable recommendations for further optimization. Reports include visualized data and expert analysis to drive informed decision-making. Format: PDF or Google Sheets/Google Data Studio Dashboard Frequency: Weekly or monthly, as per client preference Revisions: Up to 1 revision per report Delivery: First report within 7 business days of campaign launch, followed by regular updates