What's included

• Website Strategy Document

  Each website project begins with a client workshop. The workshop includes all core team members who will work on the project. This is an opportunity for all team members to discuss the project scope, content, objectives, target users, and key performance indicators. This workshop ensures that all team members understand the broader vision of the project and that the scope is clearly defined

• SEO-Driven Sitemap

  After clearly defining the project scope, we will develop a sitemap. This sitemap outlines each page in the website's navigation structure, giving a section-by-section view. It acts as a visual representation of the potential paths users may take on the site, systematically organizing all pages. Additionally, the sitemap will help us allocate content types to individual pages and create a thorough content outline.

• Conversion Focused Content Writing

  fare·well will conduct an initial review of the website copy. Clients will have numerous opportunities to revise the copy during the process to reflect your brand personality. This method saves clients substantial time by alleviating the 'blank page' paralysis. We employ the latest marketing, SEO, and conversion-rate optimization techniques to establish a visual foundation for building throughout the project.

• Design Concept

  The concept is a static visual design that includes various website elements like layout, photography style, typography, and color. The designer employs wireframes, inspiration, research, and creative solutions to establish the design direction that best aligns with the project's goals. Together, we will go through rounds of feedback until we reach a consensus on the design direction.

• Design System Creation

  A design system acts as a “style guide” for website design. This document will encompass design specifics, including typography, colors, iconography, buttons, imagery, and composition guidelines, to assist other designers in consistently replicating the visual design of the site our team is creating.

• Website Development

  Once all website page designs are approved, our development team will start coding the layout for the new site. During this phase, all final images and website copy will be incorporated into the website. The website is almost finished, with the pages constructed and the website content integrated. The website build will be sent to the client in readiness for multiple rounds of review.

• Advanced Features + Integrations

  In this phase, we implement tools and features to enhance your website’s functionality and efficiency. From CRM and automation to e-commerce and API connections, we ensure seamless integration with your workflows. Our expertise covers dynamic content, interactive experiences, accessibility improvements, and performance optimizations—removing tech headaches so your team can focus on strategy.