What's included

• Phase 01 - Kickoff

  Initial meeting to define project scope, objectives, key stakeholders, timeline, and establish communication protocols and project management strategies.

• Phase 02 - Brand Architecture Strategy

  Structured outline of brand hierarchy and relationships among brand entities, ensuring clarity and consistency across all touchpoints.

• Phase 03 - Brand Messaging & Narrative

  Development of a core message suite including taglines, value propositions, mission statements, and key messaging that resonate with target audiences.

• Phase 04 - Brand Visual Identity & Visual Language

  Development and refinement of high-fidelity brand concepts including a comprehensive guide detailing the each brand concepts visual and verbal identity ie. logo, color palette, typography, and voice.

• Phase 05 - Delivery

  Delivery of a detailed company brand manual that defines guidelines for the application of brand assets, ensuring consistency in all future communications and touchpoints.