A consultation call where we get to know each other, see if we are a fit, dive deep into understanding your business, goals, and pain points. Once the scope of the project is finalized, we kick-off the project with strategy: a competitive analysis to position your brand effectively, along with creating low-fidelity wireframes and a well-structured information architecture. If needed, I also assist with crafting the right copy optimized for search engines to ensure your message effectively resonates with your target audience.