Custom Visual Identity

Michael Osawa

Starting at

$

1,300

About this service

Summary

For passionate business owners who want their brand to leave a lasting impression.
The Custom Brand package creates a meaningful identity for your business that goes beyond visuals. At its heart is a handcrafted logo, uniquely designed to tell your story, connect with your audience, and build trust at every interaction. A custom logo doesn’t just represent your business—it becomes a symbol of your values, vision, and passion.
This package offers more than just a logo. Through thoughtful strategy and bespoke design, it equips your business with:
A clear, compelling identity that reflects who you are.
A cohesive visual system ensuring consistency across platforms.
Tools to stand out in your market and resonate with your audience.
The Custom Brand package is for those who value the transformative power of branding to amplify their message, create meaningful connections, and leave a lasting impact.
Process
1. Preparation & Vision
Content & Imagery Ready: All content and materials are gathered upfront to ensure a seamless process and lay the groundwork for your brand’s new identity.
Defining the Look: We’ll establish the visual direction that aligns with your brand’s purpose, creating a design that is uniquely yours.
2. Design in Motion
Tailored Design: I’ll create a bespoke logo suite and visual identity tailored to your brand’s goals and audience.
Supporting Elements: Design elements like patterns, icons, or graphic motifs will be included to enhance your brand’s presence.
3. Final Refinements & Delivery
Revisions & Polishing: Two rounds of revisions will ensure the design aligns perfectly with your vision.
Comprehensive Style Guide: Your final identity will come with detailed usage guidelines and mockups to help maintain consistency across all platforms.
FAQ
How long does the process take? The Custom Brand package typically takes 4–5 weeks, depending on the project’s scope and feedback timeline.
How many revisions are included? You’ll have up to two rounds of revisions to refine your brand. Additional revisions can be added for a fee if needed.
What will I receive at the end of the process? You’ll receive a complete brand strategy, a fully designed brand identity, and a detailed style guide with real-world mockups to ensure professional and consistent use across platforms.
Can I add collateral designs to this package? Yes! Add-ons such as social media templates, business cards, or packaging designs can be included for an additional fee to complement your new brand.
Why should I invest in the Custom Brand package? This package offers a strategy-backed identity that builds trust, sets your business apart, and provides a cohesive foundation for your communications, ensuring your brand is both impactful and memorable.

What's included

  • Brand Strategy

    A strategic framework defining your brand’s purpose, audience, and market position. This includes your mission, values, audience profile, brand story, and visual direction through a curated mood board.

  • Brand Identity Design

    A custom visual identity tailored to your business, including: Bespoke logo suite (primary logo, secondary logo, and submarks). Curated color palette designed to evoke the right emotions and maintain consistency. Typography selection aligned with your brand’s personality and aesthetic. Supporting visuals such as patterns, icons, or graphic motifs to enhance your brand.

  • Style Guide

    A detailed document to ensure consistency across all brand touchpoints. It includes usage guidelines for logos, colors, typography, and design elements, along with real-world mockups showcasing your brand in action. This guide helps maintain a cohesive and professional presence.

Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

Figma

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