Strategic Brand Identity Design

Morgan Hastie

(0)

Starting at

$

4,000

/hr

About this service

Summary

I offer a collaborative branding process, where feedback and input is always welcome! I want to work with you, not just for you. I specialise in unique, bright and bold branding for product-based business owners, and offer additional services, such as packaging design.

Process

Brand Design Stages:
1: Onboarding
After our initial call, if we decide that the project is a good fit you will be on boarded in your client portal. At this stage you will sign the contract and pay a 50% deposit to secure the booking.
2: Discovery
The next stage is discovery, where you will fill out an in-depth brand questionnaire on Notion, and book in for the strategy workshop call. On this call we will break down your answers and go into more detail about certain aspects of your business.
Within a week, you will be sent a brand strategy document and creative direction proposal to provide feedback for before the next stage.
3: Design
Once the creative direction is approved, I will begin the design phase. Once all the designs are complete, you will be sent a brand presentation on your portal to provide feedback and request revisions. Each branding project includes 2 full rounds of revisions.
4: Off-boarding
Once the designs are all approved you are ready to launch your new brand! At this stage, you will pay the final invoice and all the files will be provided via google drive link.

What's included

  • Discovery and Brainstorm

    Pleased to meet you! This initial 20 minute call will be used to discuss the project scope, outline some initial ideas, discuss pricing and timeline.

  • Brand Strategy Workshop

    A workshop online where we will take a deep dive into your business and brand. These findings will inform the Brand strategy and creative direction for the project.

  • Brand Strategy

    A document and plan summarising your brand story, vision, goals, values and personality, with target market research, ideal customer persona, competitor analysis and inspiration analysis, which will all be used to guide the creative direction and build a timeless brand identity that targets the right audience and sends the right message.

  • Creative Direction

    You will be presented with 2 mouldboards created based on the brand strategy. You will choose your favourite and can request any changes, and this will be used to kick off the design process.

  • Full Logo Suite

    A logo suite featuring 3-4 variations of your logo design to allow versatility across all platforms. Primary Logo Design Secondary Logo Design Brandmark / Submark Icon

  • Typographic Suite

    A typeface combination chosen specifically to represent your brand, in keeping with brand strategy

  • Colour Palette

    A strategic colour palette created using the findings from the research and colour psychology.

  • Brand Guidelines

    A document that summarises everything above! Here you will find the full brand strategy, Logo suite, logo guidelines for correct usage, colour palette, all colour codes provided, typography with hierarchy breakdown and usage guide, brand imagery moodboard, file guide and so much more! This document will ensure that your brand remains consistent across the board, and can be given to photographers, web designers, etc to ensure that they have a comprehensive knowledge of the brand identity and how it should be used!

  • Client Portal

    We will communicate via a client portal on Notion, where you can find all documents, feedback forms, sign contracts, pay invoices, etc.

  • Post Launch Support

    I will be available to you after off-boarding should you have any queries regarding your new branding!

Skills and tools

Brand Designer
Graphic Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

Work with me