What's included

• Discovery and Brainstorm

  Pleased to meet you! This initial 20 minute call will be used to discuss the project scope, outline some initial ideas, discuss pricing and timeline.

• Brand Strategy Workshop

  A workshop online where we will take a deep dive into your business and brand. These findings will inform the Brand strategy and creative direction for the project.

• Brand Strategy

  A document and plan summarising your brand story, vision, goals, values and personality, with target market research, ideal customer persona, competitor analysis and inspiration analysis, which will all be used to guide the creative direction and build a timeless brand identity that targets the right audience and sends the right message.

• Creative Direction

  You will be presented with 2 mouldboards created based on the brand strategy. You will choose your favourite and can request any changes, and this will be used to kick off the design process.

• Full Logo Suite

  A logo suite featuring 3-4 variations of your logo design to allow versatility across all platforms. Primary Logo Design Secondary Logo Design Brandmark / Submark Icon

• Typographic Suite

  A typeface combination chosen specifically to represent your brand, in keeping with brand strategy

• Colour Palette

  A strategic colour palette created using the findings from the research and colour psychology.

• Brand Guidelines

  A document that summarises everything above! Here you will find the full brand strategy, Logo suite, logo guidelines for correct usage, colour palette, all colour codes provided, typography with hierarchy breakdown and usage guide, brand imagery moodboard, file guide and so much more! This document will ensure that your brand remains consistent across the board, and can be given to photographers, web designers, etc to ensure that they have a comprehensive knowledge of the brand identity and how it should be used!

• Client Portal

  We will communicate via a client portal on Notion, where you can find all documents, feedback forms, sign contracts, pay invoices, etc.

• Post Launch Support

  I will be available to you after off-boarding should you have any queries regarding your new branding!