What's included

• Digital Marketing Services: Search Engine Optimization (SEO)

  Services: - Keyword Research & Analysis: Identify relevant keywords with high search volume and low competition that your target audience is searching for. - On-Page Optimisation: Optimise website content (titles, meta descriptions, headings, images) for target keywords and user experience. - Technical SEO Audit: Analyse the website's technical health for search engines (crawlability, indexing, mobile-friendliness, site speed). - SEO Competitor Analysis: Analyse your competitor's SEO strategies and identify opportunities to outrank them. -SEO Reporting & Tracking: Track website traffic, keyword rankings, and other SEO metrics to measure progress and identify areas for improvement. Deliverables: - A keyword research report identifying relevant keywords with search volume and competition data. - On-page optimisation recommendations specific to each webpage to improve ranking potential. - Technical SEO audit report detailing any website issues that might be hindering search engine performance. - Ongoing SEO performance reports (optional) tracking website traffic, keyword rankings, and other SEO metrics.

• Digital Marketing Services: Meta Ads (Formerly Facebook Ads)

  Services: - Meta Ads Campaign Strategy: Develop targeted advertising campaigns aligned with the client's business goals and target audience. - Audience Targeting & Segmentation: Create highly targeted audiences on Meta platforms (Facebook, Instagram) based on demographics, interests, behaviours, and more. - Ad Creative Development: Craft compelling ad copy, visuals (images, videos), and calls to action to resonate with the target audience. - Campaign Budget Management: Allocate and manage the client's advertising budget effectively to maximise return on investment (ROI). - Meta Ads Campaign Optimisation: Continuously monitor campaign performance, analyse data, and optimise campaigns for better results. - A/B Testing (Optional): Test different ad variations to identify the most effective combinations of copy, visuals, and targeting. - Reporting & Performance Analysis: Provide the client with regular reports on campaign performance metrics (impressions, clicks, conversions, ROI). Deliverables: - A Meta Ads campaign strategy document outlining campaign goals, target audience, and creative direction. - Highly targeted Meta Ads campaigns launched on Facebook and/or Instagram. - Compelling ad copy, visuals, and calls to action for each campaign. - Regular performance reports with insights and recommendations for improvement.