Digital Marketing Strategist

Jatin Gagwani

Starting at

About this service

Summary

SEO Summary:

Boost your website's search engine ranking! I conduct thorough keyword research, optimize website content, and analyze competitor strategies to help you get found online. Reports track progress and identify areas for improvement.

Meta Ads Summary:

Reach your target audience on Facebook & Instagram! I craft compelling ad campaigns with laser-focused targeting to drive results. Expect regular reports with insights to maximize your return on investment (ROI).

Process

Step 1: Discovery & Strategy

- We'll collaborate to understand your target audience, business objectives, and current marketing efforts.

- We'll delve into competitor strategies and research relevant keywords for SEO and Meta Ads.

Step 2: Campaign Development

- SEO: I'll conduct thorough keyword research and analyse your website's technical health. With this foundation, I can develop on-page optimization strategies and provide recommendations for technical improvements.

- Meta Ads: Crafting a winning campaign starts by defining your goals (brand awareness, leads, sales) and identifying your ideal customer with laser-focused targeting options. I'll then develop a compelling creative strategy for your ads.

Step 3: Implementation & Launch

- SEO: I'll optimize your website content (titles, meta descriptions, headings) for target keywords while keeping user experience in mind.

- Meta Ads: I'll set up targeted campaigns on the Meta Ads Manager platform, crafting compelling ad copy, visuals, and calls to action that resonate with your audience. Your budget will be strategically allocated across campaigns for optimal results.

Step 4: Optimisation & Reporting

- Both SEO and Meta Ads campaigns require ongoing monitoring and analysis. I'll track key performance indicators (KPIs) like website traffic, keyword rankings, clicks, conversions, and ROI. Based on data insights, I'll continuously optimize campaigns for better results.

Step 5: Deliverables

- SEO: You'll receive a keyword research report, on-page optimization recommendations, a technical SEO audit report (optional), and ongoing performance reports with valuable insights.

- Meta Ads: A Meta Ads campaign strategy document outlining goals, audience, and creative direction will be provided. You'll also have access to the launched campaigns themselves, alongside regular performance reports with recommendations for improvement.

What's included

Digital Marketing Services: Search Engine Optimization (SEO)
Services: - Keyword Research & Analysis: Identify relevant keywords with high search volume and low competition that your target audience is searching for. - On-Page Optimisation: Optimise website content (titles, meta descriptions, headings, images) for target keywords and user experience. - Technical SEO Audit: Analyse the website's technical health for search engines (crawlability, indexing, mobile-friendliness, site speed). - SEO Competitor Analysis: Analyse your competitor's SEO strategies and identify opportunities to outrank them. -SEO Reporting & Tracking: Track website traffic, keyword rankings, and other SEO metrics to measure progress and identify areas for improvement. Deliverables: - A keyword research report identifying relevant keywords with search volume and competition data. - On-page optimisation recommendations specific to each webpage to improve ranking potential. - Technical SEO audit report detailing any website issues that might be hindering search engine performance. - Ongoing SEO performance reports (optional) tracking website traffic, keyword rankings, and other SEO metrics.
Digital Marketing Services: Meta Ads (Formerly Facebook Ads)
Services: - Meta Ads Campaign Strategy: Develop targeted advertising campaigns aligned with the client's business goals and target audience. - Audience Targeting & Segmentation: Create highly targeted audiences on Meta platforms (Facebook, Instagram) based on demographics, interests, behaviours, and more. - Ad Creative Development: Craft compelling ad copy, visuals (images, videos), and calls to action to resonate with the target audience. - Campaign Budget Management: Allocate and manage the client's advertising budget effectively to maximise return on investment (ROI). - Meta Ads Campaign Optimisation: Continuously monitor campaign performance, analyse data, and optimise campaigns for better results. - A/B Testing (Optional): Test different ad variations to identify the most effective combinations of copy, visuals, and targeting. - Reporting & Performance Analysis: Provide the client with regular reports on campaign performance metrics (impressions, clicks, conversions, ROI). Deliverables: - A Meta Ads campaign strategy document outlining campaign goals, target audience, and creative direction. - Highly targeted Meta Ads campaigns launched on Facebook and/or Instagram. - Compelling ad copy, visuals, and calls to action for each campaign. - Regular performance reports with insights and recommendations for improvement.

Example projects