Brand Strategy & Design that works!
Daniel Adeeri
5
$
1,500
Quick hire service
About this service
Summary
We'll begin the process by conversing to discuss the expectations, goals and scope of the project. Depending on the scope of the project, the price will be adjusted accordingly if the need arises. Then kick off by having a Brand Strategy workshop. This process involves conducting research and gathering information about the brand's industry, target audience, and competitors. This research will help define the brand strategy which includes the brand's unique selling point, audience preferences, unique brand personality, tone of voice, values, mission & vision
As part of the process, early concepts will be curated on a mood board to have a feel of what the brand identity would look like and choose a direction for the visuals.
The brand identity exploration journey then begins! This design process will encompass a distinctive logo, a color scheme, typography, imagery, brand patterns, media designs, collaterals and any other branding assets that may be necessary for your business.
The design process is open to two revisions.
Q: What's the project timeline? A: The timeline for the project is usually between 2-5 weeks, depending on its scope. Q: How many revisions do I get? A: You will receive two revisions for each deliverable. Q: What if I'm not satisfied with the deliverables after the 2 revisions? A: If you're not satisfied with the deliverables after the two revisions, I'll charge an additional 7% of the project price for further revisions Q: What do I need to provide for you to get started? A: To get started, we will have a conversation to discuss the expectations, goals, and scope of the project.
What's included
Brand Strategy Workshop
This is the foundation of the brand identity, and it will help guide the design decisions throughout the project
Brand Strategy Book
Contains results from the workshop, which includes the brand's target audience, unique brand personality, competitive analysis, brand tone of voice, brand values, mission and vision.
Moodboard
This visually communicates a project's style and aesthetic. It's a collage of images, colors, and textures that may inspire the design direction.
Logo
3 versions of brand mark + Main logo + Favicon. A logo is a symbol that represents your brand, or product. A logo that works is important because it can help create a memorable and recognizable image, establish credibility with customers, and differentiate a brand from its competitors. It can also communicate the values and essence of a brand in a simple and effective way.
Color Palette
These are sets of primary and secondary colors to be used to consistently represent your brand. The right color palette is important because it helps establish brand recognition, evoke emotions, and communicate a brand's personality.
Typography
A consistent set of fonts to be used for the brand.
Imagery
Defining the kind of imagery that best compliments your brand which could include photographs, illustrations, or other graphical elements.
Social and Traditional Media Designs
3 social media + 3 Flyers + 2 Bill board that are reusable.
Brand Pattern
A recognisable pattern that can be used across board.
Stationery and Collateral
Letterhead, business card, stickers, pen, journal, apparel, packaging and any other asset that might be needed
Revision
2 major revisions can be made to a project
Brand Style Guide
Once the designs are finalized, the style guide will be developed. This will outline how the brand identity should be used across all mediums. The style guide will include guidelines for logo usage, typography, color palette, imagery, and any other graphic elements. The goal is to ensure that the brand identity remains consistent and coherent across all mediums
Source files
The master file of the designs will be delivered
Recommendations
(5.0)
Client • Dec 3, 2023
Recommended
Daniel kept to time and delivered to perfection. I highly recommend him.
Client • May 13, 2023
Recommended
I had the pleasure of working with Daniel, and I must say it was a seamless experience. He was able to bring my ideas to life through brainstorming sessions and finally the designs, even with a tight deadline. He's an excellent designer who can work well under pressure. As our workload expanded, he did a fantastic job creating the website experience and brand designs for WalkIT.
Duration
2-5 weeks
Skills and tools
Work with me