Brand Identity
Abby H
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About this service
Summary
What's included
Brand Discovery
A one-on-one discovery session designed to gather information about your brand's values, goals, target audience, and competition to develop a comprehensive brand strategy.
Brand Book
A clear brand direction (strategy) and cohesive brand identity (visual system), which includes the visual elements that help to communicate the brand and encompasses its values, messaging, and overall purpose.
Visual Identity System
Includes mood boarding, color palette and typography development, along with the creation of primary and secondary logos, brand marks, and brand elements.
Skills and tools
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