Every brand has stories to tell. Stories that will not only engage, inform, surprise, delight, and impact their audience, but will also deliver on measurable business goals. And I am the conduit between the brand and the consumer.

I help clients find the subject and medium that best fits their unique identity, and then I produce a high-quality branding design that meets their objectives.

A whopping 13 years of industry experience, including graphics and illustration design, logo & brand identity design, Typography, commercial print, advertising, and marketing campaigns.

🔴STEP 1 / Research

The research phase of the branding project is about gathering information and analysing the findings to get to know your business, industry, competitors, and target audience.

🔴STEP 2 / Sketch & design

The design phase is what translates brand values into practical solutions such as a memorable and meaningful visual brand identity. As part of the branding process, the design’s main role is to formulate the visual identity but it often goes beyond that. Design thinking can be applied to many areas of your business to improve services, products and workflows.

◼Stylescape Presentation I will present a stylescape for more clarity and to choose which directions to go. I need clear input from you at this stage.

◼Mind Mapping, Sketching, Logo Exploration The real project starts at this stage. I do research to find out the best possible ideas for your logo and branding design. As per the findings, I do mind mapping, sketching, and logo exploration. I will develop 2 initial concepts based on your brief and my ideas. We will go back and forth over the next 2 weeks as we dial in designs and eventually, you will pick your final favourite.

◼Making The Presentation and Mockups I make a presentation with the idea and thoughts behind the idea. So you can understand the concept easily. The presentation will have proper mockups to understand how the logo will look on different platforms.

🔴STEP 3 / Presentation & Delivery

Final Logo Design Files: You will get the fully editable Adobe Illustrator file.

Branding Kit: I will include a complete custom branding kit showing all of the details of your logo and how it should be used.