What's included

• Discovery phase

  Includes relevant research plans, persona and archetype mapping, competitive studies, stakeholder interviews, and a final compiled documentation with next steps as required.

• Strategy and architecture

  Clear problem statements, goals, and success criteria, information architecture and product feature definition and timelines based on roll-out plan

• Design

  Design exploration for visual style setting, user flows, dev-ready hi-fidelity designs, interactive prototypes, design systems or style guide. This includes feedback incorporation from users and internal stakeholders and is handed over as a dev-ready Figma file with accessibility checklists and annotated flows.

• Testing and validation

  Usability testing and concept validation as required followed by updates and suggestions

• Post handoff

  Development support through walkthroughs and minor updates if required and post-launch support for KPI tracking and future refinements over time.