DESIGN — Bold & Beautiful Brand Identity 🌈

Laurène Calvez

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About this service

Summary

A powerful Brand Identity with all you need to use it in your everyday life.

Process

➀ Discovery
30' Call with you to know you and your need
➁ Strategy
A little workshop to know better your brand context in order to create unicity and difference. You need to be involved and prepare some elements you already have in your brand knowledge
➂ Creative Direction
First, i realize two visual moods to choose the best direction for your brand
Seclondly, i create proposals for the validated visual universe : logotype, colors, fonts, visuals. With projections examples to help you to understand the way we go. 3 ajustments inclued.
Finally, I create the Brand Book, which is a sort of Bible of your Brand, real guidelines to help you in your everyday life's brand.
➃ Delivery with final folders and files
Time to enjoy your new brand identity and shine around!

What's included

  • Art Direction ⚡️

    Brand Strategy -> Moodboards to choose one direction -> Creative Direction deployed

  • Brandbook 🌈

    Logotype versions | Brand color palette | Typography (you need to buy) | Visual direction (Photo and/or illustration) | Graphics and/or patterns

  • Project Management 📆

    Kick-off consultation call | Notion client portal (access to all admin. documents, projects schedule, feedback forms) | Additional calls throughout

  • Delivery files 🎉

    Logo versions in PNG, JPEG, SVG | Favicon for your website | Color palette (Print & Digital colors : Pantone, CMYK, RGB) | Fonts suitcase | 1x Keyvisual | Brandbook Guidelines in PDF | Social Media formats (LinkedIn+Instagram profile picture, banner, 3 example posts) | Business cards in option

Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

Industries

Advertising
Brand Marketing

Work with me

More services

SUPPORT — Creative Direction 🧠

STARTING AT

$1,000

fixed rate

STRATEGY — Create your difference 💥

STARTING AT

$100/hour

hourly rate