Summary

FAQs

• What is the minimum I can spend in a digital campaign?

  It depends on your market, product, service, it’s average ticket price, demand, number of impressions, clicks and the speed and number of leads your business requieres for a healthy amount of cash flow and return of investment. However -having said all that- we recommend a minimum of US$800 dollars a month for marketing budget. Get in touch so we can work on a plan personalized on your products, services, market and industry.

• Is push-n-pull a fancy way of saying you do branding?

  HEHE 😅 not at all. You can say branding is part of the strategy but definitely not its goal. Doing brandin requieres way more investing and by itself won’t work leads down the funnel or the customer journey. dply’s push-n-pull strategy is something we’ve been working on for 6 years and it’s ultimate goal is to drive your sales up, while constantly optimizing spending so bidding for leads won’t cap your business. Get in touch so we can explain in a more broad way how this works for all our clients and how you can make the best of it for your business bottom line.

• I don't have a website. Do I need one?

  YES! you do and we can make one for you —free of charge. Pay for the Squarespace platform (we even have discount codes) and dply does the rest. Your monthly fee includes SEO and SEM web site optimization.

• How quickly can I expect to see the initial results?

  As soon as the keywords, ad sets, and value proposition on the website align with what internet users are searching for and willing to pay for, the campaign succeeds. This is because the internet user has a need, and their search matches with your offer at the right moment and in the right place. Finding that balance can happen instantly, or it may take us up to six months.