Brand Identity Design by Salma Ashmal

Brand Identity Design

Salma Ashmal

Contact for pricing

About this service

Summary

Specialized in creating unique and memorable brand identities, including logos, visual identities, product packaging, social media assets, and templates.

Ideal for Small businesses and professionals in want of a new visual identity or wish for a refresh/ revitalization of the current one ✨

Together we'll create an identity that both you and your customers respect and love! At the end of this process, you’ll be supplied with everything you need to turn your dream into reality.

What will the process look like?

An email conversation and a brief document to discuss essential aspects of your brand like brand values, your competitors, vision, targeted audience, tone, and voice of the brand, etc. This helps me make better design decisions for your brand.

I’ll take all the information from our discussion, and based on it; I will create 2-3 mood board options to share with you. Mood boards are basically a collection of images, fonts, color schemes, packaging, aesthetics, ..etc. The mood board enables you to see the design direction we are attempting before we start investing hours of work into designing.

Based on our initial discussions, and mood board feedback I’ll create 2 brand concepts for you to choose from (Logo+Color Palette+Type+ Examples of real-2-3 life applications through mockups) that best represent your brand.

Once you've selected a concept to move forward with, I'll make final adjustments to it (if required) based on your feedback.

Delivery of final files! 🎉

What's included

▶ Primary logo
The primary logo is the MVP of your brand. It should be used most frequently, whenever space allows. It should be versatile in that it can be easily used in very different settings. For this reason, you will be provided with a variety of versions of your logo. Typically, this will include a full-color version, a white version, a black version, a no-background version, and alternative color versions if appropriate.
▶ Secondary logo
This is the logo you'll use when the primary logo doesn’t fit or feel right in a chosen context. If your primary logo takes up more vertical real estate, maybe this one is more horizontal. This logo still feels cohesive and at home with the rest of your identity, but is used on more of an as-needed basis.
▶ Color palette, typography site, pattern that uniquely represents your Identity.
Colors and type play an important role in your branding Identity because it's a tangible component of your brand that people notice first and foremost.
▶ Brand Guidelines
The brand or style guide will provide you with all the information you need to be able to consistently present your brand identity in a coherent manner going forward. (.pdf file)
▶ Brand Presentation
The brand or style Presentation will provide you with all the information above in one place, to be easily accessed anytime you need, also including your brand's assets displayed on mockups. (.pdf file)

Example projects