Brand Identity Design for Startups & Small Businesses
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About this service
Summary
Deliverables
FAQ
FAQs
What is included in a brand identity project?
Each project typically includes a logo suite, colour palette, typography system, brand guidelines, and selected brand applications. Deliverables are tailored to the scope and needs of each client.
Do you work with existing brands or only new ones?
I work with both new and existing brands, whether refining an established identity or developing a new visual direction from scratch.
What is your typical turnaround time?
Timelines vary depending on project scope, but most brand identity projects are completed within 2–4 weeks, with clear milestones agreed in advance.
How many revisions are included?
Revisions are included at key stages of the project to ensure the final outcome aligns with your goals, with the exact number agreed before the project begins.
What's included
Logo Suite
A set of primary, secondary, and icon logo variations designed for flexibility across digital and print applications.
Colour Palette
A curated brand colour system including primary and accent colours, supplied with web and print values for consistent use.
Typography System
A considered type hierarchy defining headline, body, and supporting fonts to create a clear and cohesive visual voice.
Brand Guidelines (PDF)
A concise brand guide outlining logo usage, colour rules, typography, and visual direction to ensure consistency across all touchpoints.
Brand Applications
Selected real-world mockups (such as social media, print, or merchandise) showing how the identity works in practice.
Final Asset Delivery
All approved assets delivered in organised, web-and print-ready formats for immediate use.
Example projects
Skills and tools
Industries