Basic Brand Identity
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About this service
Summary
This is perfect for a small business that is just starting out and needs its brand to get a personality that will gain trust and attract new customers.
The process
PROJECT KICK-OFF
I'll send you a questionnaire to fill out and we can have a conversation via email or we will have a call about your brand values, clients, competitors, target audience, designs you already have in mind, colours, aestethics, etc.
STEP 1 / RESEARCH
I'll start doing my research and will create a moodboard. This will help us see a brand direction we will be moving towards.
STEP 2 / DESIGN
Based on our initial discussions, and mood board feedback I’ll create 2 brand concepts for you to choose from (Logo+Color Palette+Type+ Examples of real-life application through mockups) that best represent your brand.
STEP 3 / REVISIONS
After choosing the concept if needed, I will do adjustments according to your feedback.
FINAL DELIVERY
Will deliver the final files to you.
What's included
Primary Logo
Main logo that represents your business
Secondary Logo
An alternate logo
Brandmark Logo
Visual logo element(s)
Colour Palette & Typography
Brand colours and typography
Basic Brand Guidlines
Set standards that communicate how your brand should be represented to the world
Instagram Templates
To easily represent your brand on social media
Moodboard
Branding reference
Skills and tools
Brand Designer
Graphic Designer
Adobe Illustrator
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