What's included

• Brand Discovery Summary

  A summary document that captures the essential aspects discussed during our 1:1 call/ brand questionnaire along with the chosen brand moodboard. This serves as a reference point for the design decisions made.

• Creative direction and moodboards

  Two creative direction concepts, based on the strategy questionnaire.

• Logo Suite*

  Memorable logo that uniquely identifies your brand. Includes primary logo, secondary logo, favicon, and sub marks if applicable. (In all relevant file formats)

• Typography*

  Fonts curated to complement your brand's tone and aesthetic. These fonts will seamlessly unify your written communication, encompassing headings, subheadings, and body copy across all brand channels

• Color palette*

  A cohesive color palette that reflects your brand's personality, and maintains visual consistency.

• Brand Elements x 5*

  This includes brand patterns and supporting graphic elements. These assets empower your brand's visual identity, extending it beyond just the logo. They ensure a cohesive and impactful presence across various platforms.

• Branded Mockups / Stock Image Collection

  High-quality images that showcase how the new visual identity can be applied across different mediums, from digital platforms to physical spaces. You can reuse these images on social media, websites, and marketing campaigns. Maximum of 20 curated Stockimages. (Licences are paid seperatly according to usage)

• Brand Guidelines

  This document outlines how to effectively use your new brand identity! It outlines consistent guidelines for using your brand's visual elements, such as logo, colors, fonts, and imagery, ensuring a unified and recognizable brand identity across all communications. It empowers you, your team, and any external partners to maintain brand consistency.

• Modifications Rounds

  This package is open to having 2 modification rounds for the assets that are marked with an*.