Product Strategy & Design

Starting at

$

3,250

/wk

About this service

Summary

Crafting innovative digital product solutions tailored to various stages of the product life cycle to drive business growth. My expertise spans the complete product development process, including strategy, research, and design. I offer end-to-end solutions for B2B and B2C SaaS applications, mobile and desktop applications, internal dashboards, and consumer-facing websites, catering to both startups and established corporations.

What's included

  • Product Strategy

    Product Vision Statement: A concise statement that outlines the overall purpose and long-term goals of the product. Product Roadmap: A visual timeline that outlines the key features and milestones for the product's development over time. Market Research and Analysis: Reports and insights on market trends, competition, and opportunities to inform strategic decisions.

  • User Research and Analysis

    User Personas: Detailed profiles of target users, including their goals, needs, and pain points. User Journey Maps: Visualizations of the user's experience from discovery to adoption, highlighting key touchpoints and pain points. Usability Testing Reports: Findings from usability tests, including issues identified and recommendations for improvements.

  • Information Architecture and Wireframes

    Site Maps: Hierarchical diagrams illustrating the structure and organization of the product. Wireframes: Low-fidelity sketches or digital representations of key screens or interfaces to outline layout and functionality.

  • Interaction Design

    High-Fidelity Mockups: Detailed visual representations of the product's user interfaces, including colors, typography, and interactive elements. Prototypes: Interactive, clickable prototypes that demonstrate the product's functionality and user flows.

  • Design Assets

    Design Style Guide: Guidelines for maintaining design consistency, including branding elements, color schemes, typography, and UI components.

  • User Testing and Feedback

    User Testing Plans: Detailed plans for conducting usability tests, including scenarios, tasks, and participant recruitment criteria. User Feedback Analysis: Summaries of user feedback collected during testing and recommendations for design iterations.

  • Product Documentation

    Product Requirements Document (PRD): Detailed specifications for each feature or component, including functional requirements, user stories, and acceptance criteria. Design Handoff Documents: Files and documentation to facilitate a smooth transition from design to development.

  • Presentation and Communication

    Stakeholder Presentations: Visual presentations and reports to communicate project progress, findings, and design decisions to stakeholders.


Skills and tools

Product Researcher
Product Designer
Product Strategist
ChatGPT
Figma
Miro
Sketch
Webflow

Work with me