What's included

• Style, concept and brand personality.

  Creating the first approach to your brand by a brief to get therefore a mood board.

• Logo and logo variations.

  Showing how the logo is used in different spaces, makes it versatile in different settings. Includes black/white version, full-color version, and alternative colors.

• Graphic auxiliary elements such as illustrations, patterns or textures.

  Getting into the concept accepted from the mood board.

• Color palette.

  Color where the brand will be seen with, how the concept is also used with a strong color palette.

• Typefaces.

  Choose the best typography for the brand, and make it stand out from it.

• Brand usage guide.

  Do and don't of how to use your brand. Go for it!