What's included

• Brand Strategy Document

  Brand Vision Brand Mission Brand Values Brand Voice and Tone Brand Positioning Statement

• Brand Identity Guidelines

  Logo Color Palette Typography Imagery Guidelines Brand Standards Manual

• Target Audience Analysis

  Target Audience Segmentation Customer Journey Mapping

• Competitive Analysis

  Competitive Landscape Analysis Competitive Benchmarking

• Marketing and Communication Strategy

  Messaging Framework Content Strategy Digital Marketing Strategy Social Media Strategy Public Relations Strategy