Unlock Your Brand Potential with Data-Driven Marketing Strategy

Oluwayomi AKINMUSAYO

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About this service

Summary

As a marketing strategist, I offer tailored, data-driven strategies that align with your business goals to increase brand visibility, customer engagement, and overall conversions. What makes me unique is my ability to blend creative thinking with analytical insights, ensuring that every campaign is both innovative and measurable. By understanding your audience and market trends, I craft strategies that not only capture attention but also deliver sustainable, long-term growth.

Process

As a marketing strategist, here's the process I follow to handle a project from start to finish:

Initial Consultation & Discovery: The project begins with a detailed consultation to understand the client’s business goals, target audience, current marketing efforts, and challenges. I also analyze the competitive landscape and any existing marketing data or performance metrics to gather insights.

Market Research & Analysis: I conduct thorough research to understand market trends, audience behaviors, and competitor strategies. This stage includes analyzing customer demographics, interests, pain points, and purchasing habits to ensure the strategy is data-driven and customer-focused.

Strategy Development: Based on research insights, I develop a comprehensive marketing strategy, which includes clear goals, target audience segmentation, key messaging, tactics (digital, social media, content marketing, etc.), and timelines. I also set measurable KPIs to track the effectiveness of the strategy.

Campaign Planning & Execution: Once the strategy is approved, I begin planning and coordinating campaigns. This involves creating content, designing ad creatives, optimizing social media calendars, and determining which marketing channels will be used. I also collaborate with other teams (e.g., creative, digital) to ensure smooth execution.

Monitoring & Optimization: Throughout the campaign, I continuously monitor performance using analytics tools to measure key metrics like website traffic, lead generation, conversions, and ROI. Based on this data, I make real-time adjustments to optimize the campaign for maximum impact.

Reporting & Final Evaluation: At the end of the campaign, I provide a comprehensive report that evaluates the results against the set KPIs. This includes analyzing what worked well, areas for improvement, and recommendations for future campaigns. I also offer insights on how to continue building on the success of the strategy for long-term growth.

This process ensures that every marketing strategy is strategically aligned, executed effectively, and optimized to deliver measurable results.

What's included

Marketing Strategy Plan
A comprehensive, tailored marketing plan outlining objectives, target audience, key messaging, tactics, channels, and timelines for execution.
Customer Persona Profiles
Detailed profiles that define the key characteristics, behaviours, and needs of your ideal customer segments.
Campaign Concepts & Creative Briefs
Creative briefs for marketing campaigns, including messaging strategies, visual guidelines, and campaign objectives.
Content Strategy
A content plan that includes topics, formats, posting schedules, and key performance indicators (KPIs) to engage the target audience effectively.
Digital Marketing Roadmap
A step-by-step digital strategy for social media, SEO, email marketing, paid ads, and recommended tools and platforms for online channels.
Analytics & Performance Report
A report that tracks the effectiveness of implemented strategies, including metrics like ROI, engagement rates, lead generation, and conversions
Budget & Resource Allocation Plan
A breakdown of the marketing budget, with recommendations on where to allocate resources to maximize impact and return on investment.