Comprehensive Deliverability Audit
Starting at
$
79
About this service
Summary
FAQs
What does it take to fix deliverability?
Email deliverability isn’t about one quick trick — it’s a careful balance of technical setup, quality content, and smart sending practices. While SPF, DKIM, and DMARC authentication are essential, they’re only part of the puzzle. Factors like domain reputation, sending infrastructure, bounce rates, spam-triggering words, overly salesy subject lines, and even the frequency of your sends all play a role. True deliverability success comes from aligning every element so your emails consistently land in the inbox, not spam.
How long does it take to improve my domain’s reputation?
There’s no fixed timeline — email providers don’t publish exact recovery periods. However, with the right strategy and consistent best practices, you can often start seeing improvement within 14 to 30 days. The key is to work with how Gmail, Outlook, and other providers evaluate your sending behavior, gradually rebuilding trust until inbox placement improves.
Why fix deliverability instead of just buying new email addresses?
Buying new email addresses may seem like a shortcut, but it’s only a temporary fix. New addresses may work for a few days, but email providers quickly recognize bulk sending patterns from unestablished senders. This leads to spam folder placement and wasted outreach efforts. In the long run, this approach increases your costs without solving the core problem — your sending reputation.
I run newsletter emails, cart abandonment or other B2C - Do I need this?
Absolutely. Whether you’re running B2B or B2C email campaigns, deliverability directly impacts your results. With recent policy changes from Gmail and Microsoft, weekly deliverability checks are now essential to keep your sender reputation healthy. Omnisend 2025 studies show that nearly 50% of consumers made a purchase from an email in the past year — so every missed inbox is a missed opportunity.
What kind of results can I expect from a deliverability audit?
A comprehensive deliverability audit identifies the exact reasons your emails are missing the inbox — from technical misconfigurations to engagement-related issues. After the audit, you’ll receive a clear, prioritized action plan to fix these problems and improve inbox placement. Many clients see significant open rate and response improvements within the first month after implementing recommendations.
What's included
Email Authentication Setup & Review
I’ll check and verify that your SPF, DKIM, and DMARC records are properly published and aligned with your sending domain. Correct authentication is the first step to avoiding spam folders and improving sender trust with Gmail, Microsoft, Yahoo, and other ISPs.
Sender Reputation & Blacklist Check
I’ll assess your domain/IP reputation and check if you appear on major blocklists or spam databases. This ensures you’re not silently being filtered or rejected before your email even reaches the inbox.
Inbox Placement Testing
I’ll simulate sending to multiple major providers (Gmail, Outlook, Yahoo, etc.) to see exactly where your emails land — inbox, promotions, or spam. You’ll receive a breakdown of provider-specific deliverability patterns.
Content & Sending Practices Review
I’ll scan your subject lines, body copy, links, and structure for spam triggers and risky patterns. I’ll also review your send frequency, overlap between lists, and email-per-domain ratios to minimize reputation damage.
Engagement Metrics Analysis
I’ll review bounce, open, and click data to identify if low engagement is due to targeting issues or deliverability problems. You’ll receive data-backed recommendations for improvement.
Email Infrastructure Optimization
I’ll advise on the optimal number of sending addresses and domains to balance cost, avoid burnout, and protect your sender reputation. You’ll get a custom formula to scale without hurting deliverability.
Duration
3 days
Skills and tools
Email Marketer
Email Development
GlockApps
Gmail
Mailcheck
MailTester
Microsoft Outlook