What's included

• Problem Definition

  The culmination of the problem space research will result in a problem definition that will guide the rest of the project. This statement is what you are trying to solve for your user.

• User Research

  * Knowing your users and recognizing their pain points and needs is a crucial part of creating the User interface. User Research will tell you who your users are and what they need. The findings will be summarized in a short presentation.

• Personas

  Representation of a group of your users. Description of a single person that shares the characteristics of a group. By thinking of a group as a person, you can better empathize and understand their journey. - 2 Personas max .pdf files. (More personas, can be requested at an additional charge.)

• User Journey Map

  Visualization of how your app or website will be a part of your users' lives.

• Competitor Analysis and Benchmarking

  Observe competitor's solutions and the way they solved the same problem. Competitor Analysis and Benchmarking will be summarized in a short presentation

• Wireframe

  After going through the research stage of the design process, we will start brainstorming and prototyping. The wireframe is a hand drawn, or digital, loose representation of the app or website. It helps designers to understand what features are needed to solve the problem. Set of wireframes will be provided as a .pdf. These should be used to get user feedback.

• Low- Fidelity Prototype

  After getting feedback from users and stakeholders on the wireframes, I'll hop on Figma and design a low-fidelity prototype. This will be a grayscale representation of the app or website to be used for user testing on functionality. This prototype does not include imagery. low-fidelity prototype is provided.

• High- Fidelity Clickable Prototype

  For the high-fidelity prototype, I will incorporate the feedback from the low-fidelity prototype, as well as your branding and imagery. - This prototype will also be in Figma and is clickable! Great for further testing and demonstrations. 2 revisions are included (More revisions are an additional cost)

• UI Clickable Prototype

  The Final Design outcome includes an open Figma file and open assets