**PHASE 01: RESEARCH & DIRECTION** We start by understanding your brand’s personality and goals. Through questionnaires, I’ll gather insights to create a strategy for your visual identity. **PHASE 02: DESIGN & FEEDBACK** Next, we bring your brand to life. From logo design to choosing colors and fonts, we’ll craft a brand that matches your vision and values—guided by your feedback. **PHASE 03: APPLICATION & GUIDELINE** We apply your new branding to your website, marketing materials, and more. You’ll also get a brand guide to ensure consistency and a stronger connection with your audience. **PHASE 04: BRAND AFTERCARE** Even after launch, we’re here to help. We provide updates to your design and quarterly check-ins to keep your brand fresh and aligned with your goals.

- Brand Discovery We start by discovering what makes your brand unique. Through a workshop, we’ll explore your brand’s story, values, and goals. We’ll also research the competition to find ways to make your brand stand out. Together, we’ll create a mission and style that truly represents your brand and connects with your audience. - Creative Direction Next, we’ll bring your brand’s visual style to life. We’ll start with an inspiration board to capture the vision, and you’ll help shape it. I’ll guide you in selecting colors, images, and styles you like, refining the brand’s look to match your vision. - Custom Logo Design: Word mark: Your brand name in a unique, eye-catching style. Sub mark: A smaller, simplified version of the main logo. Logo Mark: A symbol representing your brand without words. Favicon: A tiny icon for the browser tab, making your website easy to recognize. - Typography: We choose fonts that match your brand's style and are easy to read on both digital and print materials. These fonts will be used consistently across all your branding. -Brand Colors: We pick colors that reflect your brand’s style and message, ensuring consistency across all materials for a cohesive look. - Illustration Design: We create custom patterns, icons, and branded items (like cups, t-shirts, or tote bags) to give your brand a fun and recognizable identity. - Brand Design in Real Life: You’ll see how your brand looks on real items like packaging and ads. We’ll provide everything in formats ready for your website, social media, and more, with a final review presentation. - Brand Guidelines: A simple guide on how to use your logo, colors, and fonts to keep your brand consistent. - BONUS: Brand Aftercare: We offer ongoing updates to your design and quarterly consultations to keep your brand fresh and on track.