Brand Foundation: Strategy & Core Visuals

Haley Benson

(0)

Starting at

1,200

About this service

Summary

This package is thoughtfully tailored to provide you with the core strategy needed to understand who you’re up against, and the visuals needed to steal the eyes of your core audience.

Process

STEP 1: INTERVIEW

Through completing a client questionnaire & connecting for a virtual, 30-minute discovery meeting, you'll fill me in on the in’s and out’s of what you do, how you do it, and who you do it for.

STEP 2: RESEARCH

I do a deep dive on who your competing against- what they’re good at, what they’re lacking, & how they’re promoting themselves.

STEP 3: STRATEGIZE

Using info from the interview & research stage, I craft your brand positioning to highlight your brands unique value.

STEP 4: CREATE

Rooted in meaningful strategy, I create brand visuals that are tailored to appeal directly to your dream audience.

What's included

Brand Strategy
An analysis of your top 3 competitors, your competitive market position, your brand archetype, and how to apply the archetype to your brand.
Core Brand Visuals
Logo, submark, color palette, typography and mood board
Marketing Assets
Cover photos formatted for all of your social profiles, and 2 customizable Canva templates formatted for your most-used marketing collateral.

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer