Brand & Marketing Strategy for Tech and LATAM BrandsAlejandro Mac Swiney
I help companies clarify their brand, shape strong narratives, and design integrated campaigns that connect with customers across LATAM.
With 8+ years leading marketing and brand strategy in the tech sector, I translate complex ideas into simple, compelling stories that drive awareness and growth.
What's included
Brand Strategy Blueprint
A complete brand strategy document including positioning, messaging framework, value propositions, audience insights, tone of voice, and visual direction recommendations.
Integrated Campaign Concept & Plan
A full campaign concept with narrative, creative direction, messaging, channel strategy, key assets, timeline, and performance goals tailored to your business objectives.
Content & Storytelling Framework
A content framework that defines brand story pillars, messaging hierarchy, content themes, copy guidelines, creative angles, and distribution recommendations.
Social Media & Channel Strategy
A strategic plan that outlines channel roles, audience targets, content themes, posting guidelines, KPIs, and recommendations to grow awareness and engagement.
FAQs
Usually just a short kickoff call and any existing brand materials (if available). I guide you through everything else — no heavy preparation needed on your side.
Absolutely. I regularly collaborate with design, product, performance, and content teams to ensure a cohesive brand and campaign execution.
Two rounds of revisions are included to ensure the final deliverable matches your expectations and aligns with your goals.
My main focus is strategy, messaging, and campaign direction. However, I can support execution or coordinate with your creative team if needed.
Yes, I’m fully bilingual and can deliver all materials in either language depending on your needs.
Starting at$650
Duration1 week
Tags
Canva
Google Analytics
Notion
Business Strategist
Content Strategist
Marketing Strategist
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Alejandro Mac Swiney Mexico City, Mexico
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Brand & Marketing Strategy for Tech and LATAM BrandsAlejandro Mac Swiney
Starting at$650
Duration1 week
Tags
Canva
Google Analytics
Notion
Business Strategist
Content Strategist
Marketing Strategist
I help companies clarify their brand, shape strong narratives, and design integrated campaigns that connect with customers across LATAM.
With 8+ years leading marketing and brand strategy in the tech sector, I translate complex ideas into simple, compelling stories that drive awareness and growth.
What's included
Brand Strategy Blueprint
A complete brand strategy document including positioning, messaging framework, value propositions, audience insights, tone of voice, and visual direction recommendations.
Integrated Campaign Concept & Plan
A full campaign concept with narrative, creative direction, messaging, channel strategy, key assets, timeline, and performance goals tailored to your business objectives.
Content & Storytelling Framework
A content framework that defines brand story pillars, messaging hierarchy, content themes, copy guidelines, creative angles, and distribution recommendations.
Social Media & Channel Strategy
A strategic plan that outlines channel roles, audience targets, content themes, posting guidelines, KPIs, and recommendations to grow awareness and engagement.
FAQs
Usually just a short kickoff call and any existing brand materials (if available). I guide you through everything else — no heavy preparation needed on your side.
Absolutely. I regularly collaborate with design, product, performance, and content teams to ensure a cohesive brand and campaign execution.
Two rounds of revisions are included to ensure the final deliverable matches your expectations and aligns with your goals.
My main focus is strategy, messaging, and campaign direction. However, I can support execution or coordinate with your creative team if needed.
Yes, I’m fully bilingual and can deliver all materials in either language depending on your needs.
$650