Brand & Marketing Strategy for Tech and LATAM Brands by Alejandro Mac SwineyBrand & Marketing Strategy for Tech and LATAM Brands by Alejandro Mac Swiney
I help companies clarify their brand, shape strong narratives, and design integrated campaigns that connect with customers across LATAM.
With 8+ years leading marketing and brand strategy in the tech sector, I translate complex ideas into simple, compelling stories that drive awareness and growth.
What's included
Brand Strategy Blueprint
A complete brand strategy document including positioning, messaging framework, value propositions, audience insights, tone of voice, and visual direction recommendations.
Integrated Campaign Concept & Plan
A full campaign concept with narrative, creative direction, messaging, channel strategy, key assets, timeline, and performance goals tailored to your business objectives.
Content & Storytelling Framework
A content framework that defines brand story pillars, messaging hierarchy, content themes, copy guidelines, creative angles, and distribution recommendations.
Social Media & Channel Strategy
A strategic plan that outlines channel roles, audience targets, content themes, posting guidelines, KPIs, and recommendations to grow awareness and engagement.
I help companies clarify their brand, shape strong narratives, and design integrated campaigns that connect with customers across LATAM.
With 8+ years leading marketing and brand strategy in the tech sector, I translate complex ideas into simple, compelling stories that drive awareness and growth.
What's included
Brand Strategy Blueprint
A complete brand strategy document including positioning, messaging framework, value propositions, audience insights, tone of voice, and visual direction recommendations.
Integrated Campaign Concept & Plan
A full campaign concept with narrative, creative direction, messaging, channel strategy, key assets, timeline, and performance goals tailored to your business objectives.
Content & Storytelling Framework
A content framework that defines brand story pillars, messaging hierarchy, content themes, copy guidelines, creative angles, and distribution recommendations.
Social Media & Channel Strategy
A strategic plan that outlines channel roles, audience targets, content themes, posting guidelines, KPIs, and recommendations to grow awareness and engagement.