Business Essentials Branding Package

Starting at

$

350

About this service

Summary

Get your brand created or up and running in just 2 weeks!
When you're rushing to launch your business with limited resources, you need a cost-effective and professional solution that's both fast and efficient. If this describes you, you've come to the right place.
With years of experience crafting diverse brands and designing the brand kit for my own small business, I have the expertise to understand your needs and work swiftly.
In just 2 weeks, I'll craft an impactful brand identity for you, propelling your business forward with confidence.
Businesses That Need a Basic Branding Project:
New Businesses: Fresh startups often lack a clear brand identity. A basic branding project helps them define their core message, target audience, and overall brand personality, providing a strong foundation as they establish themselves in the market.
Local Businesses with Limited Reach: Local businesses like bakeries, coffee shops, or hair salons primarily serve their immediate community. A basic branding project allows them to develop a brand identity that resonates with their local audience without requiring an overly complex visual language.
Businesses with a Simple Product or Service: Companies offering a single, straightforward product or service can benefit from a basic branding project. It helps them develop a clear and concise brand message that aligns directly with their offering. For example, a plumbing company might simply need a logo and tagline that convey reliability and expertise.
Businesses on a Tight Budget: Many businesses, especially startups, face limited resources. A basic branding project is a cost-effective way to establish a brand identity without breaking the bank, allowing them to focus their initial budget on other crucial areas like marketing or product development.

Process

Step 1 - Discovery and Research:
Understand your business, target audience, values, and goals through initial meetings or questionnaires.
Conduct thorough research on the industry, competitors, and current design trends to gather insights and inspiration.
Define the project objectives and establish a clear direction for the design process.
Step 2 - Concept Development:
Brainstorm and generate multiple logo concepts based on the gathered information and research.
Sketch out rough ideas and explore different visual elements.
Narrow down the concepts to two promising ones to move forward with.
Step 3 -Design Refinement:
Digitally render the chosen concepts, creating polished versions using vector graphics software.
Evaluate each concept's effectiveness in representing your brand identity and resonating with the target audience.
Gather feedback from you and iterate on the designs, making necessary revisions and adjustments (up to two rounds).
Step 4 -Presentation and Feedback:
Present the refined logo concepts to you, explaining the rationale behind each design decision.
Gather feedback from you and address any concerns or requests for revisions (up to two rounds).
Collaborate with you to finalize the chosen logo concept, ensuring your satisfaction with the design.
Step 5 - Delivery and Support:
Prepare the final logo files in various formats (e.g., PNG, JPEG, SVG) and color variations.
Provide you with usage guidelines and recommendations on effectively implementing the logo across different platforms and materials.
Offer ongoing support and assistance, ensuring a smooth transition and implementation of the new logo into your branding materials.

FAQs

  • What if I'm not satisfied with the initial design concepts?

    Your satisfaction is my priority. You have up to three rounds of revisions to ensure the designs meet your vision and expectations.

  • Wondering what's included in a branding package versus just getting a logo?

    A branding package includes more than just a logo—it covers color schemes, typography, brand guidelines, and additional items like business cards and social media templates. It provides a complete professional identity for your business.

What's included

  • Brand Consultation

    An important first step to our project! Let's have a quick chat so we can meet each other and learn about each other a bit more. We'll nail down your goals, how to achieve said goals, and your brand strategy.

  • Color Palette + 2 Font Typography Kit

    If you have a color palette in mind already, send it over! If not, we can curate one for you. I'll develop a cohesive color palette and 2 font typography kit that aligns with your brand identity.

  • Unlimited Support via Email or Whatsapp

    Ongoing email or messaging support to address any questions or concerns related to your branding process.

  • Primary Logo + Logo Variations

    The primary logo is the foundation of your brand identity, serving as the primary symbol of your brand. Meticulously designed to embody your brand's essence, values, and personality, it is visually impactful and memorable. Its versatility ensures it can be effectively used across a range of mediums and applications. Depending on your goals, logo variations can include: primary logo, secondary logo, alternative logo, submark logo, iconmark logo, etc. We'll make sure to nail down the specific deliverables you need for your project via our Discovery Call!

  • Secondary Logo Design

    Secondary logos complement the primary logo by offering flexibility and adaptability for various contexts and applications. These variations can include simplified versions, alternate layouts, or logo marks that add visual interest while maintaining brand consistency.

  • Social Media Graphics

    Design of branded graphics tailored for social media platforms.

  • Color Palettes + Typography

    A curated selection of colors and two font styles that align with your brand's identity and evoke the desired emotional response. This color palette includes primary, secondary, and accent colors, along with their respective hex codes or Pantone values, ensuring consistency across all brand materials and communications.

  • Raw Files + Exports

    The complete set of editable source files (e.g., AI, PSD) for both primary and secondary logos, enabling future modifications or adjustments as needed. Additionally, high-quality export files (e.g., PNG, JPEG, SVG) are provided in various formats and sizes for immediate use across different platforms and mediums.

  • One Sheet Style Guide or Brand Guidelines

    Depending on the specifics of your project, you'll either get a One Sheet Style Guide or a full Brand Guideline document. This will be concise document that provides guidelines on how to properly use and apply the primary and secondary logos, color palettes, and other visual elements.

  • Three Canva Social Media Post Templates

    Social media templates can be useful for a brand because they provide a consistent and professional look and feel across all social media platforms, saving time and effort in creating new content. They also allow for easy customization and branding, ensuring that the brand's message is clear and cohesive.

  • 3 Revisions

    I'll try to get it dialed in after one revision but we all know that it can't always be like that, and I want to create for you exactly what you had in mind!

  • Optional Services

    Need something else? No problem! If it's not listed here, we can discuss before starting our project and add that to the project for an additional rate. If we're already mid-way or have completed the project, it's not a plem! Feel free to add on and we can invoice you separately. :)


Duration

2 weeks

Skills and tools

Brand Designer

Logo Designer

Visual Designer

Adobe Illustrator

Adobe Photoshop

Canva

Industries

E-Commerce