What's included

• 1:1 Brainstorm Session

  Through open dialogue and creative exploration, this session will establish the company's values, mission, promise, and unique value proposition. We will also uncover the essence of your brand, refining its core identity. The output of this session becomes a strategic blueprint that informs the development of the brand identity, ensuring alignment with the brand's fundamental principles and creating a solid foundation for effective communication and engagement with the target audience.

• Extensive and In-depth Brand Strategy & Creative Direction

  The extensive strategy is a comprehensive exploration and roadmap for the brand's evolution. The strategy will be developed as a result of the brainstorming session during which we dive deep into your business which will form your brand vision, mission statement, and brand personality and establish your positioning amongst competitors. Simultaneously, the creative direction component provides a detailed guideline for the visual and tonal aspects of the brand, crafting a distinct design language that resonates with the strategic vision.

• Typography Suite

  The typography suite is an intentionally selected collection of fonts and typographic elements designed to convey a consistent and cohesive visual language for your brand. This deliverable includes a set of primary and secondary fonts, each selected for their unique characteristics that align with your brand's personality and values.

• Colour Palette

  The colour palette is a set of carefully chosen 5-6 colours that will define and reinforce a brand's visual identity. The right combination allows legibility and facilitates coherence and recognition that will evoke the desired emotions and associations of your brand while maintaining a unified and memorable presence across diverse platforms.

• Logo suite

  The logo suite includes a primary logo, a secondary logo and brandmarks. Three versions will allow you to stay consistent throughout any format your identity is needed.

• Brand assets

  Brand assets are visual elements, such as brand patterns or icons, tailored to the unique requirements of the project. These assets are designed to seamlessly integrate into the overall brand aesthetic, ensuring consistency and flexibility in application, whether in digital or print mediums. The inclusion of brand patterns or icons enhances your brand's visual appeal, creating a memorable and unified experience for the audience.

• Brand Guidelines

  Brand Guidelines is a comprehensive document outlining the rules and standards for consistent application of the brand across various touchpoints. It consists of essential elements such as logo usage guidelines, colour palette specifications, typography rules, and imagery style recommendations.

• All final files

  You will receive a zip file containing all your brand elements, such as logos, illustrations in the formats below: EPS (Encapsulated PostScript): A vector file format suitable for high-quality printing, allowing for scalability without loss of image quality. PDF (Portable Document Format): A file format suitable for both print and digital use. PDFs preserve the layout and formatting of documents across various platforms and devices, ensuring consistent representation of brand elements. PNG (Portable Network Graphics): A raster image format with a transparent background, commonly used for web and digital applications. JPG (Joint Photographic Experts Group): A compressed image format suitable for web and digital applications, offering a good balance between file size and image quality.