The primary deliverable is the logo itself. This includes the finalized design in various file formats, such as vector files (e.g., .AI, .EPS, .PDF) that can be scaled without losing quality, as well as raster files (e.g., .PNG, .JPEG) for digital and print purposes. create brand guidelines or style guides to accompany the logo. Depending on the project, present the finalized logo in mockup form. Mockups showcase how the logo will appear in real world.