I'm Fernando, a UX Designer and Product Strategist who helps founders and teams transform digital products. I specialize in diagnosing why users drop off and redesigning the flows that fix it.

For example, by diagnosing and redesigning a broken onboarding flow for a SaaS company , my work led to a major leap in first-time user success and more than doubled the trial-to-paid subscription conversion rate.

In this UX Audit, I'll apply that same strategic rigor to your product. I'll spot what's slowing your users down and give you clear, actionable steps to turn friction into flow, so your product doesn't just look good—it performs.

Process

Kickoff & Context: You share your goals, product link (live or prototype), and any data or user feedback you have.

Strategic Audit: I review usability, information architecture, conversion flows, and onboarding, as well as accessibility and mobile responsiveness.

Prioritized Findings: You'll get a report with all issues ranked by impact and implementation effort, giving you a clear roadmap for what to fix first.

Delivery: You receive a comprehensive PDF report and a video walkthrough explaining the "why" behind each recommended fix.

FAQs

Q: Why should I get a UX Audit?

A: You can't fix what you can't see. I’ll show you exactly where users get stuck. My expertise is in turning those friction points into a conversion-friendly experience.

Q: Will this help pre-launch?

A: Absolutely. As a UX Lead, I've defined the UX strategy for products preparing for Kickstarter campaigns. Auditing early saves significant development time and money by fixing core issues before they frustrate real users.

Q: What do I need to provide for the audit?

A: To begin, I just need two things:

A link to your product (live site, prototype, or Figma file).

Your main business goals for the product.

However, to get the best results, the audit must be data-driven, not just a visual review. Please provide any of the following you already have:

Access to your product analytics (e.g., Google Analytics, Mixpanel, etc.).

All existing user research (surveys, past interview notes, user feedback).

Any heatmaps or session recordings.

This audit focuses on analyzing your existing data. It does not include conducting new user research. If you need me to perform fresh user interviews or usability testing, that is a separate UX Research service we can scope as an add-on to the project.