Visual Identity Design

Peter Alaba

(0)

Starting at

600

About this service

Summary

I firmly believe that effective brand identity execution hinges on a well-thought-out strategy. I ask pertinent and essential questions that not only kickstart the design process but also guarantee the resulting design solution's effectiveness in resonating with your brand's target audience.

What sets me apart is my ability to seamlessly blend creativity with strategy. I deeply immerse myself in your brand's values, objectives, and target market, conducting thorough research to unveil insights that guide my design choices. These insights play a pivotal role in creating captivating visuals that embody your brand's character, set you apart from your competitors, and engage your audience across various touchpoints. An average designer will not pay attention to these.

My approach revolves around open communication, active collaboration, and unwavering attention to detail, ensuring your project is carried out to your complete satisfaction.

Process

KICK OFF MEETING: This is the first and most important stage where I learn more about your company and what you hope to achieve with the project. Once I understand the goals, needs, and challenges, I can create a project timeline. If you are unavailable for a meeting, I can send a TypeForm that contains all the necessary questions for outlining the project.

PROJECT OUTLINE: This document provides an outline for successfully completing a project. It includes the goals, deliverables, timeline, and design brief. I can share this document with you after our meeting if you would like to have it.

DESIGN DIRECTION & CONCEPT: Moodboards are created based on concepts that are relevant to the project. A concept provides a clear direction to work towards right from the beginning. By translating words into visuals, it ensures that the company and target audience can derive meaning and relevance from them.

DESIGN OPTIONS: Logo and branding options for the project typically consist of three logo choices, from which one is selected for further refinement.

OPTION REFINEMENT: This is where I improve your favorite option (corrections & adjustments).

FILE DELIVERY: Final files are delivered.

What's included

Logo Design
● 2-3 original logo concepts ● Up to 5 revisions on the selected concept ● Vector/source files(AI, EPS, PDF, SVG) including favicon ● Raster files (JPG, high-res transparent PNG)
Brand Guideline
A comprehensive brand guideline details the following: ● Color palette ● Typography ● Logo proportion and variations, etc. Figma/Adobe Illustrator source file and PDF file formats
Stationery Design (Optional)
● Business card design ● Letterhead design ● Accompanying print marketing collateral

Example projects