Brand Logo and Visual Identity Revamp

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About this service

Summary

If you need to create or redesign your brand's visual identity, I am here to help translate it creatively and objectively into the consumer's language.

Process

Consultation: I want to understand your journey, aspirations and your operations.
Presentation and discussion over the mood boards: You choose which way better represents your brand.
Design and creation: I work to carefully create all the deliverables.
Feedback and changes: Time to adjust the details.
Final touch and delivery: You receive all the files and I am here to help you use them.

What's included

  • Creative direction

    Creation of 2 mood boards with the brand's main features. You pick the direction.

  • Color palette

    Definition of primary and secondary colors for the brand.

  • Logo suite

    Full set of main logo, logo variation, submark and logo elements.

  • Typography

    Development of the best typography family for your brand.

  • Collaterals and mockups

    Designs for business cards, letterheads, brochures, packaging and advertising materials.

  • Brand guidelines

    Last but not least, a complete PDF with guidelines on how to use your brand-new kit.

Recommendations

(5.0)

Hrvoje Bohnec

Client • Nov 8, 2024

Working with Laura was great! She crafted a beautiful new brand logo, as well as designed nuanced business cards, and delivered a cohesive visual identity that perfectly matched my vision. Her creativity, attention to detail, and ease of communication made the entire process smooth. The results definitely exceeded my expectations. I highly recommend her for anyone looking to create or renew their visuals.


Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Photoshop

Canva