Branding: from Concept to Icon

Starting at

$

30

/hr

About this service

Summary

Our branding kit delivers a complete visual identity package tailored to elevate your brand's presence. From bespoke logo designs to meticulously curated color palettes and typography guidelines, we ensure every element reflects your brand's essence and resonates with your audience. What sets us apart is our commitment to crafting unique, memorable brand identities that not only captivate but also authentically represent the heart and soul of your business.

Process

Discovery Phase:
Concept Development:
Design Refinement:
Branding Kit Creation:
Brand Guidelines Development:
Delivery and Support:
These durations are estimates and can vary based on the complexity of the project, client feedback, and any revisions required.
The overall duration for the project would typically range from approximately 3 weeks to 5-6 weeks, depending on the specific requirements and timeline.

FAQs

  • What is included in a branding kit?

    A branding kit typically includes essential elements such as a primary logo, secondary logo, color palette, typography guidelines, brand patterns/textures, and sometimes additional elements like iconography sets and branded merchandise concepts.

  • How long does it take to design a branding kit?

    The first step in our process is understanding your timeline and goals. We prioritize meeting your deadlines, so the first thing we'll discuss is your desired timeline for completion. Typically, the duration of designing a branding kit varies depending on the complexity of the project, client feedback, and revision cycles. Generally, it can take anywhere from a few weeks to a couple of months to complete a comprehensive branding kit.

  • Can I request revisions to the branding concepts?

    Yes, absolutely! We encourage collaboration and value your input throughout the design process. You'll have the opportunity to provide feedback on the initial concepts and request revisions until we achieve a final design that exceeds your expectations.

  • Will I receive all the design files at the end of the project?

    Yes, upon completion of the project, you'll receive all finalized design files in various formats (e.g., AI, EPS, PNG, JPEG) suitable for both print and digital use. Additionally, you'll also receive a brand guidelines document outlining proper usage of the brand elements.

  • How do you ensure that the branding reflects my brand's identity?

    We start by conducting thorough research and understanding your brand's vision, values, target audience, and competitive landscape. We then use this information to create design concepts that authentically represent your brand's identity and resonate with your audience.

  • Can you assist with implementing the branding across different platforms and materials?

    Yes, we offer additional services such as stationery design, social media assets creation, and branded merchandise concepts to help you implement your branding consistently across various platforms and materials.

  • Do you provide ongoing support after the branding kit is delivered?

    Yes, we remain available for any post-project support or further collaboration you may need. Whether it's assistance with using the design files, additional design work, or updates to your branding, we're here to support you every step of the way.

  • How do I get started with your branding kit design service?

    Getting started is easy! Simply reach out to us via this website, email or phone to schedule a consultation. During the consultation, we'll discuss your branding goals, preferences, and project requirements. From there, we'll tailor a customized solution to bring your brand vision to life.

What's included

  • Primary Logo

    A professionally designed logo that serves as the core visual representation of the brand.

  • Secondary Logo

    An alternate version of the primary logo, typically used in specific contexts or layouts.

  • Color Palette

    A curated selection of colors that define the brand's personality and evoke the desired emotions.

  • Typography Guidelines

    Recommendations for fonts and typography styles that align with the brand's tone and identity.

  • Brand Patterns/Textures

    Custom patterns or textures that can be used as background elements or accents in brand materials.

  • Iconography Set

    A set of custom icons or graphical elements that complement the brand's visual language.

  • Brand Guidelines Document

    A comprehensive document outlining the proper usage of the brand elements, including logo placement, color usage, typography rules, etc.

  • Stationery Design

    Designs for business cards, letterheads, envelopes, and other stationery items that feature the brand identity.

  • Social Media Assets

    Profile picture and cover/header images tailored for various social media platforms to maintain brand consistency online.

  • Branded Merchandise Concepts

    Mockups or concepts for branded merchandise such as t-shirts, mugs, or tote bags, extending the brand's reach beyond digital platforms.

  • Final Design Files

    High-resolution files in various formats (e.g., AI, EPS, PNG, JPEG) ready for use in print and digital applications.


Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Affinity Designer
Affinity Photo

Industries

Marketing
Graphic Design

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