What's included

• Mood Board

  A mood board in graphic design is a visual collage that establishes the look, feel, and mood of a design project. It includes images, colors, textures, and typography samples to convey the desired aesthetic and style. Mood boards align the designer and client's vision, guide creative decisions, and create a cohesive bran

• Color Palette

  A well-defined color palette is crucial for creating a strong brand identity. Colors evoke emotions, convey messages, and leave a lasting impression. Consistency in color usage establishes brand recognition, reinforces brand values, and enhances visibility. A carefully selected color palette differentiates your brand, creates cohesiveness, and sets you apart from competitors.

• Logo Suite

  Primary, Secondary & Submark logos. At the stage of communication and briefing, we will discuss with you which of the types of logos is best suited for your brand. We will find suitable references based on the mudboard, competitor analysis, and the market as a whole.

• Custom Typography

  Customized type & font pairings

• Icon/Illustration (depending on the goals and objectives of the project)

  Brand icon/illustration

• Brand Pattern (depending on the goals and objectives of the project)

  Great for packaging/social media

• Brand graphic (depending on the goals and objectives of the project)

  Vector graphics that will reflect the idea, mood, emotions of your brand

• Brand Photography

  A collection of stock photography for you to use throughout social- if applicable

• Social Media Templates

  Instagram highlight covers, stories & post templates

• Mockups

  See your logo in action

• Brand Guidelines PDF

  An overview of your new branding & how to use it