Visual Identity

Valeriya Galata

(0)

Starting at

1,000

About this service

Summary

Visual Identity is the voice and appearance of your brand. My mission is to analyze, dig deep, and feel the essence of your brand. And then through design and graphics, I will reflect your values and atmosphere.

While creating a visual identity for your brand, we'll move through the next steps:

📒 Completing the brief and commercial offer. Before starting the work we will complete the brief and after that, I will provide you with a commercial offer to present my ideas and to be sure that we caught the same vibe. This step will help me discover your brand values and goals to make the logo and identity meaningful, which is not only a picture.

🗝 Creating a logo. Here you don't need to worry about anything. I will create two concepts of logotype according to brand and brief requirements.

🌠 Logo Presentation. I will create presentations for both logo concepts, showing and explaining the meanings I have displayed in each one.

🧩 Logo Finalization. You will choose one of the logo concepts and can add some changes if needed. I will provide you with all files of the logo for the web and print.

👀 Creating a visual identity. After completing a logo we'll move to the branding. Branding will take a little more time as more elements need to be created. We'll discuss and decide which branding components (business cards, packaging, posters etc) are needed and I'll get to work on them.

💁🏻‍♀️ Presentation of visual identity. This is the final presentation where I show the complete project we have been working on. I will explain what meanings and why were put into the design.

📨 Final touches. This is the final step of our big project. I will send you all your files for the web and print.

What's included

Logotype
1 primary logo + all needed variations (secondary logo, brandmark, alternative logos).
Custom color palette
Brand color palette that compliments your logo.
Typography
I will select the most suitable fonts for your brand so that they perfectly complement the logo.
Custom patterns / graphic elements
These are brand identity elements that complement the logo and allow customers to remember you more quickly and fall in love with your atmosphere.
Design of all needed elements
Elements of branding are business cards, posters, bags, boxes, labels, and so on. The number of layouts depends on your niche and needs, so we will discuss and choose it individually. Also, I will be always available to create new/thematic (for New Year, Halloween, Christmas, etc) designs in the future.
Mini Brand book
A guide with rules for bringing your logo and brand identity to life. It will help you to build a strong vision of your brand with your customers.
Support in the future
I will be always available for you to create new designs and layouts in the future.
Visualisation
High-quality & realistic mockup to see your brand in action.
High-quality Print & Digital files
Vector and raster files: AI, PDF, SVG, PNG, JPG.