I will create a unique brand identity for your company

Maelline Lourel

Starting at

1,000

About this service

Summary

I help brands define and design a unique identity that aligns with their values, vision, and audience. From strategy to visuals, I craft brand universes that are meaningful, distinctive, and consistent across every touchpoint. ☁️

FAQs

How long does the branding process take?
The full process usually takes between 1 to 2 weeks, depending on the scope, your availability for feedback, and whether you need additional deliverables (like templates or messaging support).
What if I already have a logo — can you just design the rest?
Absolutely. If your logo is solid and aligned with your brand, I can work on expanding your visual identity (colors, typography, guidelines, etc.) to ensure overall coherence.
Will I receive all the design files?
Yes! You’ll receive all source files (AI, SVG, PNG, PDF) plus a brand guide to help you apply your identity consistently across all platforms.
I don’t know what I want — can you guide me?
Definitely. That’s exactly why I start every project with a strategy workshop. I help you clarify your vision, position, and visual direction, even if you start from scratch.
Can you also design my website or social media after the branding?
Yes, I offer a full brand ecosystem, including web design (UX/UI & WordPress) and social media assets. I can ensure your identity is consistent and impactful across all digital touchpoints.

What's included

Brand Platform (Strategic Foundation)
- Brand mission, vision, and values - Brand personality & tone of voice - Audience & market positioning - Key messages & storytelling direction
Visual Identity System
A fully custom-designed visual universe, including: - Logo in multiple variations (main, icon, monogram, horizontal, vertical) - Color palette with usage rules and accessibility references - Typography guidelines (fonts, hierarchy, pairings) - Graphic elements (icons, patterns, textures, frames…) - Imagery direction (photo style, mood, do/don’t)
Color palette, typography & visual universe
Design of a cohesive visual language that reflects your brand’s personality and ensures recognition and consistency.
Brand Guidelines
A clear and professional brand book that includes: - Rules of use for each visual element - Layout examples and logo spacing rules - Adaptations for print, digital, and social media - Mockups & real-life brand applications to visualize the system in action
Final Deliverables & Exports
You’ll receive all assets in multiple formats, ready to use across platforms: - Vector files (AI, SVG, EPS) - High-res and web-optimized files (PNG, JPG, PDF) - Font files (if license allows) - Brand guide in PDF format - Editable templates (optional, if requested)

Example projects