I will create a unique brand identity for your companyMaelline Lourel
I help brands define and design a unique identity that aligns with their values, vision, and audience. From strategy to visuals, I craft brand universes that are meaningful, distinctive, and consistent across every touchpoint. ☁️
What's included
Brand Platform (Strategic Foundation)
- Brand mission, vision, and values
- Brand personality & tone of voice
- Audience & market positioning
- Key messages & storytelling direction
Visual Identity System
A fully custom-designed visual universe, including:
- Logo in multiple variations (main, icon, monogram, horizontal, vertical)
- Color palette with usage rules and accessibility references
- Typography guidelines (fonts, hierarchy, pairings)
- Graphic elements (icons, patterns, textures, frames…)
- Imagery direction (photo style, mood, do/don’t)
Color palette, typography & visual universe
Design of a cohesive visual language that reflects your brand’s personality and ensures recognition and consistency.
Brand Guidelines
A clear and professional brand book that includes:
- Rules of use for each visual element
- Layout examples and logo spacing rules
- Adaptations for print, digital, and social media
- Mockups & real-life brand applications to visualize the system in action
Final Deliverables & Exports
You’ll receive all assets in multiple formats, ready to use across platforms:
- Vector files (AI, SVG, EPS)
- High-res and web-optimized files (PNG, JPG, PDF)
- Font files (if license allows)
- Brand guide in PDF format
- Editable templates (optional, if requested)
FAQs
The full process usually takes between 1 to 2 weeks, depending on the scope, your availability for feedback, and whether you need additional deliverables (like templates or messaging support).
Absolutely. If your logo is solid and aligned with your brand, I can work on expanding your visual identity (colors, typography, guidelines, etc.) to ensure overall coherence.
Yes! You’ll receive all source files (AI, SVG, PNG, PDF) plus a brand guide to help you apply your identity consistently across all platforms.
Definitely. That’s exactly why I start every project with a strategy workshop. I help you clarify your vision, position, and visual direction, even if you start from scratch.
Yes, I offer a full brand ecosystem, including web design (UX/UI & WordPress) and social media assets. I can ensure your identity is consistent and impactful across all digital touchpoints.
Starting at$800
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Graphic Designer
Service provided by
Maelline Lourel Bordeaux, France
- $1k+
- Earned
- 1
- Paid projects
- 5.00
- Rating
- 5
- Followers
I will create a unique brand identity for your companyMaelline Lourel
Starting at$800
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Graphic Designer
I help brands define and design a unique identity that aligns with their values, vision, and audience. From strategy to visuals, I craft brand universes that are meaningful, distinctive, and consistent across every touchpoint. ☁️
What's included
Brand Platform (Strategic Foundation)
- Brand mission, vision, and values
- Brand personality & tone of voice
- Audience & market positioning
- Key messages & storytelling direction
Visual Identity System
A fully custom-designed visual universe, including:
- Logo in multiple variations (main, icon, monogram, horizontal, vertical)
- Color palette with usage rules and accessibility references
- Typography guidelines (fonts, hierarchy, pairings)
- Graphic elements (icons, patterns, textures, frames…)
- Imagery direction (photo style, mood, do/don’t)
Color palette, typography & visual universe
Design of a cohesive visual language that reflects your brand’s personality and ensures recognition and consistency.
Brand Guidelines
A clear and professional brand book that includes:
- Rules of use for each visual element
- Layout examples and logo spacing rules
- Adaptations for print, digital, and social media
- Mockups & real-life brand applications to visualize the system in action
Final Deliverables & Exports
You’ll receive all assets in multiple formats, ready to use across platforms:
- Vector files (AI, SVG, EPS)
- High-res and web-optimized files (PNG, JPG, PDF)
- Font files (if license allows)
- Brand guide in PDF format
- Editable templates (optional, if requested)
FAQs
The full process usually takes between 1 to 2 weeks, depending on the scope, your availability for feedback, and whether you need additional deliverables (like templates or messaging support).
Absolutely. If your logo is solid and aligned with your brand, I can work on expanding your visual identity (colors, typography, guidelines, etc.) to ensure overall coherence.
Yes! You’ll receive all source files (AI, SVG, PNG, PDF) plus a brand guide to help you apply your identity consistently across all platforms.
Definitely. That’s exactly why I start every project with a strategy workshop. I help you clarify your vision, position, and visual direction, even if you start from scratch.
Yes, I offer a full brand ecosystem, including web design (UX/UI & WordPress) and social media assets. I can ensure your identity is consistent and impactful across all digital touchpoints.
$800