Standard Brand Package

Starting at

$

2,500

About this service

Summary

For those with a thriving business but not the solid visual identity to match, just yet.
This package will set you up with everything you need to show off your personality & professionalism.
Once we schedule an initial discovery call, I'll send over a custom proposal for your approval before sending over the contract & invoice.
With the questionnaire filled out, I can get started on my own research & developing a creative direction for the brand.
We'll hop on another call to talk about the creative direction & get everything perfect before moving on to the logo design phase!

What's included

  • Questionnaire

    An in-depth questionnaire that helps me gain insight into the vision to help provide you with an intentional creative direction.

  • Creative Direction Plan

    You'll get an in-depth mood board presentation going over the overall brand vibe, logo styles, type suggestions & more.

  • Color Palette

    Which includes corresponding color codes

  • Logo Suite

    A variety of brand marks including primary, alternate & submark logos.

  • Typography

    Font pairings for headings, subheadings & body paragraphs, including links to purchase font licenses.

  • Mockups

    A chance to see the brand in action.

  • Brand Guidelines PDF

    A complete overview of your new branding & how to use it!

Recommendations

(4.8)

Cal Costanzo • Vapvana

Client • Jan 21, 2025

Haley was great to work with! It was easy working through her process, and she handled all our requests and feedback professionally. We will be back for all future design work!

Terrance Pratt

Client • Jan 16, 2025

Loved working with Haley. Brilliant creative and super professional. Highly recommended.

Zackary Cheung • Sonochi

Client • Aug 27, 2024

Working with Haley was great. Her attention to detail and ability to tailor creative design according to what you are trying to convey is amazing!

Working with Haley is an absolute delight! She's a true professional who brings enthusiasm and expertise to every step of the process. I can't wait to hire her again for future design projects!

Sam Fakahany

Client • Aug 21, 2024

Working with Haley was a dream! Somehow she managed to turn my jumbled moodboard and unclear vision into a clean, coherent brand. I'd recommend her to anyone!

Jasmine at BeautySTEM Group hired Haley and recommends working with them

Haley Bea

Client • Dec 27, 2023

Haley is so fantastic to work with! She is responsive, timely, creative, and great at what she does!

Haley recommends working with Haley


Client • May 8, 2023

Hale Brown

Client • Dec 18, 2023

Hale recommends working with Haley

Jenny Tenner

Client • Nov 14, 2023

Jenny recommends working with Haley

Garrett Wood

Client • Oct 1, 2023

This was a really fun and enjoyable process from beginning to end. lots of communication and easy and effortless for me to see the ideas come life with the design. Haley was very professional and supportive through the process.

Sophie Haxton

Client • Jul 31, 2023

Sophie recommends working with Haley

Rose & Ry -

Client • Jun 27, 2023

Haley went above and beyond and brought our vision to life! She is always so responsive and her attention to detail is unmatched. Will definitely be a repeat customer! Thank you Haley!!!

Mohammed Loubani

Client • Jun 27, 2023

Hayley was a pleasure to work with. She's organized, efficient, and amazing communicator, and above all, a great designer! We would work with her again in heart beat.

Jenn Lynch

Client • Apr 12, 2023

Jenn recommends working with Haley

Madison Reid

Client • Mar 28, 2023

Madison recommends working with Haley

Zoë's Table • Zoë's Table

Client • Oct 4, 2022

Haley was awesome to work with! She was extremely proactive with her communication and she went above and beyond to make sure I was happy with how our project was progressing.


Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Figma