I help eCommerce brands grow through email strategy, copy, design, and Klaviyo expertise.
Unlike others who just “send emails,” I focus on building systems that drive real revenue and long-term engagement — from foundational flows to advanced segmentation and storytelling campaigns.
My edge is blending data-driven strategy with creative storytelling, making emails not only profitable but also something your customers look forward to.
What's included
Flow Setup & Optimization
Complete design and build of automated email flows in Klaviyo (Welcome, Abandonment, Post-Purchase, Winback). Includes strategy, segmentation, copywriting, design direction, implementation, and QA to ensure peak deliverability and conversion.
Campaign Strategy & Execution
Development and execution of high-performing email campaigns (promotions, launches, content-driven sends). Includes copywriting, creative direction, segmentation, scheduling, and performance tracking — optimized for engagement and revenue growth.
List Growth & Segmentation Strategy
Audit and improve your email list health. Build advanced segmentation (buyers vs. non-buyers, engaged vs. unengaged) to increase deliverability, personalize messaging, and maximize customer lifetime value. Includes recommendations for pop-ups and signup forms.
Monthly Email Marketing Support
Ongoing management of campaigns and flows with continuous optimization. Includes 8–12 campaigns/month, flow monitoring, deliverability checks, A/B testing, and monthly performance reporting. Ensures your email program stays healthy and consistently drives revenue.
Advanced Analytics & Reporting Dashboard
Custom reporting on revenue attribution, deliverability, list growth, and engagement. Includes setup of automated dashboards, monthly insights, and recommendations for optimization — so you always know what’s working and where to scale.
Creative Direction + Design Collaboration
Provide creative briefs and direction for designers to ensure emails align with your brand’s identity. Includes layout guidance, imagery suggestions, and QA for on-brand execution. Perfect for brands that need polished and cohesive visuals without guesswork.
I help eCommerce brands grow through email strategy, copy, design, and Klaviyo expertise.
Unlike others who just “send emails,” I focus on building systems that drive real revenue and long-term engagement — from foundational flows to advanced segmentation and storytelling campaigns.
My edge is blending data-driven strategy with creative storytelling, making emails not only profitable but also something your customers look forward to.
What's included
Flow Setup & Optimization
Complete design and build of automated email flows in Klaviyo (Welcome, Abandonment, Post-Purchase, Winback). Includes strategy, segmentation, copywriting, design direction, implementation, and QA to ensure peak deliverability and conversion.
Campaign Strategy & Execution
Development and execution of high-performing email campaigns (promotions, launches, content-driven sends). Includes copywriting, creative direction, segmentation, scheduling, and performance tracking — optimized for engagement and revenue growth.
List Growth & Segmentation Strategy
Audit and improve your email list health. Build advanced segmentation (buyers vs. non-buyers, engaged vs. unengaged) to increase deliverability, personalize messaging, and maximize customer lifetime value. Includes recommendations for pop-ups and signup forms.
Monthly Email Marketing Support
Ongoing management of campaigns and flows with continuous optimization. Includes 8–12 campaigns/month, flow monitoring, deliverability checks, A/B testing, and monthly performance reporting. Ensures your email program stays healthy and consistently drives revenue.
Advanced Analytics & Reporting Dashboard
Custom reporting on revenue attribution, deliverability, list growth, and engagement. Includes setup of automated dashboards, monthly insights, and recommendations for optimization — so you always know what’s working and where to scale.
Creative Direction + Design Collaboration
Provide creative briefs and direction for designers to ensure emails align with your brand’s identity. Includes layout guidance, imagery suggestions, and QA for on-brand execution. Perfect for brands that need polished and cohesive visuals without guesswork.