Strategic Brand Identity for Growing BrandsEduardo González
Service description
I create strategic visual identities for businesses that need more than a logo—they need a coherent brand system that can grow with them.
With more than 17 years of experience in branding, packaging and visual communication, I combine creative direction with practical design thinking to build identities that are distinctive, functional and easy to apply.
The process covers everything from the initial visual exploration to the final brand guidelines and production-ready assets. Every element is designed to work together across websites, social media, presentations, packaging, stationery and other brand touchpoints.
This service is ideal for new businesses, growing companies and established brands preparing for a professional launch, repositioning or visual refresh.
What’s included
Brand discovery questionnaire
Visual review of your market and key competitors
Definition of the core visual direction
Two initial creative directions
Development of one selected direction
Primary logo
Secondary logo or responsive variation
Brand symbol or monogram, where appropriate
Full-color, black, white and simplified logo versions
Typography system
Primary and secondary color palettes
CMYK, RGB, HEX and Pantone specifications where required
Supporting graphic elements
Basic image and art-direction guidance
Two structured revision rounds
Three branded applications or mockups
Brand guidelines of approximately 20–30 pages
Organized source and export files
Deliverables
Creative Direction
Two focused visual directions exploring typography, color, graphic language, composition and overall brand personality. One direction will be selected and developed into the final identity.
Complete Logo System
A flexible family of logo assets, including the primary logo, secondary variation, brand symbol and essential monochrome or simplified versions.
Visual Identity System
A coordinated system of typography, color, graphic elements, composition principles and image direction designed to maintain consistency across different applications.
Brand Applications
Three agreed applications demonstrating how the identity works in context. These may include stationery, social media assets, presentation covers, signage, digital touchpoints or other relevant materials.
Brand Guidelines
A professional PDF document of approximately 20–30 pages covering:
Brand overview
Logo versions
Clear space and minimum size
Correct and incorrect logo usage
Color specifications
Typography hierarchy
Supporting graphic elements
Image direction
Layout principles
Application examples
Final Files
Organized editable and exported assets supplied in the formats required for professional use, including AI, EPS, SVG, PDF, PNG and JPG.
Process
1. Discovery
We begin with a focused questionnaire covering your business, audience, positioning, personality, competitors and practical brand requirements.
2. Research and visual review
I review your category and key competitors to identify visual conventions, opportunities and areas where your brand can establish a distinctive presence.
3. Creative directions
You receive two carefully developed visual directions. Each direction establishes a different approach to typography, color, graphic language and overall brand expression.
4. Identity development
Once a direction is selected, I refine the complete logo system and develop the supporting visual identity.
5. Revisions
The service includes two structured revision rounds focused on refining the selected direction.
6. Applications and guidelines
The approved identity is applied to three relevant touchpoints and documented in a professional brand guidelines PDF.
7. Final delivery
You receive organized editable files, ready-to-use exports and the final brand guidelines.
What I need from you
A completed brand discovery questionnaire
A clear overview of your business, products or services
Information about your audience and key competitors
Your brand name and final tagline, if applicable
Existing brand assets, if this is a redesign
Examples of visual styles you like or want to avoid
Consolidated feedback from the project decision-makers
FAQs
Starting at$1,800
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Identity
Brand Designer
Brand Guidelines
Graphic Designer
Logo Designer
Visual Identity
Service provided by
Eduardo González Palma, Spain
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- Followers
Strategic Brand Identity for Growing BrandsEduardo González
Starting at$1,800
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Identity
Brand Designer
Brand Guidelines
Graphic Designer
Logo Designer
Visual Identity
Service description
I create strategic visual identities for businesses that need more than a logo—they need a coherent brand system that can grow with them.
With more than 17 years of experience in branding, packaging and visual communication, I combine creative direction with practical design thinking to build identities that are distinctive, functional and easy to apply.
The process covers everything from the initial visual exploration to the final brand guidelines and production-ready assets. Every element is designed to work together across websites, social media, presentations, packaging, stationery and other brand touchpoints.
This service is ideal for new businesses, growing companies and established brands preparing for a professional launch, repositioning or visual refresh.
What’s included
Brand discovery questionnaire
Visual review of your market and key competitors
Definition of the core visual direction
Two initial creative directions
Development of one selected direction
Primary logo
Secondary logo or responsive variation
Brand symbol or monogram, where appropriate
Full-color, black, white and simplified logo versions
Typography system
Primary and secondary color palettes
CMYK, RGB, HEX and Pantone specifications where required
Supporting graphic elements
Basic image and art-direction guidance
Two structured revision rounds
Three branded applications or mockups
Brand guidelines of approximately 20–30 pages
Organized source and export files
Deliverables
Creative Direction
Two focused visual directions exploring typography, color, graphic language, composition and overall brand personality. One direction will be selected and developed into the final identity.
Complete Logo System
A flexible family of logo assets, including the primary logo, secondary variation, brand symbol and essential monochrome or simplified versions.
Visual Identity System
A coordinated system of typography, color, graphic elements, composition principles and image direction designed to maintain consistency across different applications.
Brand Applications
Three agreed applications demonstrating how the identity works in context. These may include stationery, social media assets, presentation covers, signage, digital touchpoints or other relevant materials.
Brand Guidelines
A professional PDF document of approximately 20–30 pages covering:
Brand overview
Logo versions
Clear space and minimum size
Correct and incorrect logo usage
Color specifications
Typography hierarchy
Supporting graphic elements
Image direction
Layout principles
Application examples
Final Files
Organized editable and exported assets supplied in the formats required for professional use, including AI, EPS, SVG, PDF, PNG and JPG.
Process
1. Discovery
We begin with a focused questionnaire covering your business, audience, positioning, personality, competitors and practical brand requirements.
2. Research and visual review
I review your category and key competitors to identify visual conventions, opportunities and areas where your brand can establish a distinctive presence.
3. Creative directions
You receive two carefully developed visual directions. Each direction establishes a different approach to typography, color, graphic language and overall brand expression.
4. Identity development
Once a direction is selected, I refine the complete logo system and develop the supporting visual identity.
5. Revisions
The service includes two structured revision rounds focused on refining the selected direction.
6. Applications and guidelines
The approved identity is applied to three relevant touchpoints and documented in a professional brand guidelines PDF.
7. Final delivery
You receive organized editable files, ready-to-use exports and the final brand guidelines.
What I need from you
A completed brand discovery questionnaire
A clear overview of your business, products or services
Information about your audience and key competitors
Your brand name and final tagline, if applicable
Existing brand assets, if this is a redesign
Examples of visual styles you like or want to avoid
Consolidated feedback from the project decision-makers
FAQs
$1,800