Brand Identity

Lukas Jurcik

Contact for pricing

About this service

Summary

By fostering a strategic approach, I will define the visual identity of your brand and implement designs that truly capture its essence. These carefully curated elements will communicate your brand's unique personality and values that speak to the right audience.

Process:

Initial Call: Let's initiate a productive call where we can dive into your ideas and the challenges you are currently facing. Here we can also discuss the project timeline.

Discovery session: We will start with a small workshop where I will ask some questions about your brand, where you are, and where you want to go. This can be done in the form of a call or homework exercises.

Creative Direction: Next, we’ll take your brand’s look and feel to life. We’ll create initial mood boards to capture the vision, and you’ll also have a hand in shaping the direction.

Design: I will craft unique visuals. I will start with the essentials like Logo, Brand colors, and Typography and then move on to more extensive parts like Brand elements, packaging, brand application examples, etc.

Feedback: Your valuable input matters, so after presenting the designs, we will collaborate on fine-tuning the details, ensuring everything aligns perfectly with your vision.

Delivery: Once the visual identity is fully refined and approved, I will deliver it to you in the form of a PDF and a Figma project with all the necessary assets exported in an organized file.

Brand guidelines: Depending on the agreement - Based on the visual identity can put together a set of brand guidelines in Figma that can help your team when creating further brand materials.

What's included

Brand Strategy
I will help you uncover your brand’s purpose, craft a clear strategy, understand your target audience, and define your brand’s essence.
Creative Direction
Next, we’ll take your brand’s look and feel to life. We’ll begin by creating an inspiration board to capture the essence of your vision, and you’ll have the opportunity to shape the direction along the way actively.
Brand Identity
A thoughtfully designed visual identity that captures your brand’s personality, values, and message. This cohesive collection of visual elements includes: • Logo • Brand Colors • Typography • Supporting Brand Elements • Packaging Design • Photography Style • Brand Application Examples
Brand Guidelines
I can create a set of brand guidelines. These guidelines serve as a comprehensive manual that outlines the correct usage of your brand’s visual identity. They offer clear, actionable instructions for team members responsible for creating brand materials, ensuring consistency and coherence across all platforms and touchpoints.

Example projects

Telgea - Brand Identity & Product Design

Rapport London - Brand Identity

Waitly - Brand Identity & Web Design

Recommendations

(5.0)

Philip Sørensen • getbrew.ai

Client • Mar 8, 2025

Recommended

Lukas created an outstanding logo and brand identity for Brew that perfectly captures our vision. Despite my changing directions midway, he remained patient and professional, offering thoughtful solutions that elevated the final design. The logo has been easy to implement and consistently draws compliments. His expertise in brand identity design truly shines, and I'd happily work with him again. Highly recommended for anyone seeking quality design work.

Skills and tools

Brand Designer

Visual Designer