By fostering a strategic approach, I will define the visual identity of your brand and implement designs that truly capture its essence. These carefully curated elements will communicate your brand's unique personality and values that speak to the right audience.

Process:

Initial Call: Let's initiate a productive call where we can dive into your ideas and the challenges you are currently facing. Here we can also discuss the project timeline.

Discovery session: We will start with a small workshop where I will ask some questions about your brand, where you are, and where you want to go. This can be done in the form of a call or homework exercises.

Creative Direction: Next, we’ll take your brand’s look and feel to life. We’ll create initial mood boards to capture the vision, and you’ll also have a hand in shaping the direction.

Design: I will craft unique visuals. I will start with the essentials like Logo, Brand colors, and Typography and then move on to more extensive parts like Brand elements, packaging, brand application examples, etc.

Feedback: Your valuable input matters, so after presenting the designs, we will collaborate on fine-tuning the details, ensuring everything aligns perfectly with your vision.

Delivery: Once the visual identity is fully refined and approved, I will deliver it to you in the form of a PDF and a Figma project with all the necessary assets exported in an organized file.

Brand guidelines: Depending on the agreement - Based on the visual identity can put together a set of brand guidelines in Figma that can help your team when creating further brand materials.