What's included

• Website Audit

  CRO starts with analyzing user behavior through tools like Google Analytics and conducting user research. Understanding how visitors interact with your site, where they drop off, and what barriers they encounter is crucial.

• Goal Identification

  Clearly define the goals you want to optimize for, whether it's increasing sales, lead generation, or another specific action.

• A/B Testing Roadmap

  A/B testing involves creating two or more versions of a webpage (A and B), each with slight variations. Visitors are randomly assigned to these versions, and their interactions are measured. This helps identify which version performs better in terms of the desired action.

• Testing Roadmap Implementations

  Implementing the proposed A/B testing roadmap to test different elements on a website to identify the optimal combination for conversion.