Conversion Rate Optimization
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About this service
Summary
Conversion rate optimization (CRO) services involve the systematic improvement of a website's performance to increase its ability to convert visitors into customers or achieve specific goals. These services encompass activities such as user research, A/B testing, and content optimization to identify and address barriers to conversion. By optimizing elements like calls to action, forms, and user experience, CRO aims to enhance the overall effectiveness of a website and maximize its return on investment.
What's included
Website Audit
CRO starts with analyzing user behavior through tools like Google Analytics and conducting user research. Understanding how visitors interact with your site, where they drop off, and what barriers they encounter is crucial.
Goal Identification
Clearly define the goals you want to optimize for, whether it's increasing sales, lead generation, or another specific action.
A/B Testing Roadmap
A/B testing involves creating two or more versions of a webpage (A and B), each with slight variations. Visitors are randomly assigned to these versions, and their interactions are measured. This helps identify which version performs better in terms of the desired action.
Testing Roadmap Implementations
Implementing the proposed A/B testing roadmap to test different elements on a website to identify the optimal combination for conversion.
Skills and tools
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