Brand Strategy & Identity by Nicole FungBrand Strategy & Identity by Nicole Fung
Brand Strategy & IdentityNicole Fung
Cover image for Brand Strategy & Identity
A brand that speaks clearly and endures.
We build brand identities rooted in strategy, story, and purpose. Not just a logo. A complete system for how you present yourself to the world — consistently, confidently, and over time.

How We Support

Facilitate brand strategy and positioning workshops
Define your core narrative, values, and tone of voice
Audit existing brand assets and identify gaps
Develop visual identity from strategic foundations
Create a complete visual system — mark, typography, colour, photography direction
Write brand guidelines your whole team can actually use
Apply the brand across key touchpoints to test coherence

What’s included

Brand strategy document — positioning, audience, differentiation, messaging framework
Visual identity system — logotype, typography, colour palette, graphic language
Comprehensive brand guidelines built for real-world use
Tone of voice guide with messaging examples
Key asset application — email signature, social templates, document headers
Handover session and full file documentation

Our Process

Discover: A focused workshop with your key stakeholders to align on vision, audiences, and competitors. Produces a clear strategic brief everyone can stand behind.
Define: We develop your positioning, core narrative, and messaging framework. You'll have language for who you are, what you do, and why it matters — agreed before design begins.
Design: Visual directions explored as focused concepts with clear rationale. We move to alignment quickly rather than presenting options you haven't shaped.
Refine & Deliver: The chosen direction becomes a complete system. Applied across touchpoints, tested in context, handed over ready to use from day one.

Best suited for

Businesses launching for the first time and needing to build credibility quickly
Organisations that have grown but whose brand hasn't kept pace
Teams rebranding after a strategic shift, merger, or new leadership
Founders who want a premium brand without a six-month process
Anyone whose communications feel inconsistent across channels
Organisations whose identity no longer reflects the quality of their work
FAQs

Starting at$3,500
Duration5 weeks
Tags
Brand Designer
Brand Strategist
Logo Designer
rebranding
Visual Designer
brand identity
Service provided by
Nicole Fung London, UK
1
Paid projects
5.00
Rating
1
Followers
Brand Strategy & IdentityNicole Fung
Starting at$3,500
Duration5 weeks
Tags
Brand Designer
Brand Strategist
Logo Designer
rebranding
Visual Designer
brand identity
Cover image for Brand Strategy & Identity
A brand that speaks clearly and endures.
We build brand identities rooted in strategy, story, and purpose. Not just a logo. A complete system for how you present yourself to the world — consistently, confidently, and over time.

How We Support

Facilitate brand strategy and positioning workshops
Define your core narrative, values, and tone of voice
Audit existing brand assets and identify gaps
Develop visual identity from strategic foundations
Create a complete visual system — mark, typography, colour, photography direction
Write brand guidelines your whole team can actually use
Apply the brand across key touchpoints to test coherence

What’s included

Brand strategy document — positioning, audience, differentiation, messaging framework
Visual identity system — logotype, typography, colour palette, graphic language
Comprehensive brand guidelines built for real-world use
Tone of voice guide with messaging examples
Key asset application — email signature, social templates, document headers
Handover session and full file documentation

Our Process

Discover: A focused workshop with your key stakeholders to align on vision, audiences, and competitors. Produces a clear strategic brief everyone can stand behind.
Define: We develop your positioning, core narrative, and messaging framework. You'll have language for who you are, what you do, and why it matters — agreed before design begins.
Design: Visual directions explored as focused concepts with clear rationale. We move to alignment quickly rather than presenting options you haven't shaped.
Refine & Deliver: The chosen direction becomes a complete system. Applied across touchpoints, tested in context, handed over ready to use from day one.

Best suited for

Businesses launching for the first time and needing to build credibility quickly
Organisations that have grown but whose brand hasn't kept pace
Teams rebranding after a strategic shift, merger, or new leadership
Founders who want a premium brand without a six-month process
Anyone whose communications feel inconsistent across channels
Organisations whose identity no longer reflects the quality of their work
FAQs

$3,500