In the realm of branding, where first impressions and enduring perceptions intertwine, the creation of a Branding Kit is not merely a task—it is an art form. My approach marries creativity with strategic insight, ensuring that every aspect of your brand's identity—from logos to color palettes, from typography to the overall brand narrative—resonates profoundly with your target audience, while also setting a benchmark in your industry.

I use the ICE method.

I: Information research. Here, we dive into who your target market and brand voice is through competitor and consumer research to find out how to get your brand to resonate with your desired target audience or customer.

C: Conceptualize. From here, we look at all our research and dive into how to visually communicate your brand to your target audience, pulling your ideal customer to you through design. This means sketches and design experimentation.

E: Now that we have the research and rough concepts done, it is time to execute the final designs, polishing them to perfection before we move into handoff and delivery.