The objective is to tell stories with the image, it is to translate the brief into an image that is capable of capturing attention.

To achieve the best possible result, we will divide the process into 3 stages.

Step 1, I will create some sketches of the illustration to choose from.

Step 2, with the composition selected, I will offer some more color possibilities for the illustration.

Step 3, finally with all the choices made, I will refine the sketches to be delivered with as many details and refinements as possible.