Google Ads campaigns are an integral part of most organizations’ marketing strategies. Paid search traffic is one of the best ways to quickly bring highly targeted visitors to your site.

But are your Google Ads as effective as they can be, or are you just wasting your marketing spend?

A Google Ads audit will help you get the answers.

I will:

Analyze the account health based on Google's best practices as well as benchmarks from my experience - tailored to your brand/product/niche

Highlight quick wins, which you can implement and see improvements almost immediately

Recommend changes to the existing account structure, which may lead to significant improvement over time

Comment on existing creative and recommend a course of action

You will:

Find areas of spend waste.

Identify new opportunities to expand.

Enhance ongoing management processes.

Gain audience insights that can be applied to the account as well as other marketing channels.