What's included

• Full social media audit

  To create an effective social media strategy, I'll first conduct a full social media audit and evaluation of your social media channels. This information will help me understand your current landscape and how I can help you achieve your goals.

• Define your target audience

  Understanding your audience and how you talk to them is fundamental on social media. I'll work closely with you to learn your business and determine your ideal audience.

• Create clear content pillars

  Everything you do on social media should lean into content pillars. I’ll create pillars that support your business goals, tell your brand’s story, and nurture your community. I’ll also recommend content types for each social media channel.

• Keywords and/or hashtags

  I’ll conduct market research to determine what keywords and/or hashtags are most effective for your brand and advice on how to use them.

• Community and engagement advice

  Social media is more than just posting, it's about building and nurturing a community that, in turn, becomes loyal brand advocates. I'll provide recommended community and engagement advice tailored to your brand.